Cascadia Crest — Stadium Sponsorship (Sports Marketing)
A 4-round sports-marketing simulation: a $17M FY26 partnerships gap, two naming-rights finalists, an NIL athlete crisis, a streaming-era pricing…
Eureka Basics
Marketing & Sales simulations
Marketing decisions only make sense next to their numbers. These simulations put participants in charge of segmentation, positioning, pricing, channels, digital campaigns and the sales pipeline, and show round by round how demand, market share and margin respond. They suit courses in marketing management, digital marketing, pricing, brand management and sales.
118 simulations in 6 areas
Specialized Marketing25
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Co-Creation or Co-Destruction — Redesign Foyer Connecté's Service Journey
A four-round, advanced service-design simulation set inside Foyer Connecté SAS, a Lille-based connected-home energy service with 240,000 subscribers…
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Customer Lifetime Value Lab
Manage Helix, a B2B SaaS company, across 6 quarters by balancing customer acquisition, retention, and monetization decisions.
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CX Architect — Customer Experience Design
Simulation where participants lead a CX transformation at a LATAM telecom, allocating budget across five lifecycle stages to improve NPS, reduce…
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El Arte de Valer Más — Luxury Brand Management
Simulation where students manage Casa Andina Collections S.A., a Lima-based luxury fashion brand, learning to balance brand desirability, heritage…
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Experience by Design — Rebuild GharSe's Two-Sided Marketplace
A four-round, advanced services-marketing and digital-platform simulation set inside GharSe, a four-year-old Indian home-services marketplace…
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Financial Services Marketing — Banco Andino
Lead the digital marketing launch of a new savings account for millennials at a Colombian retail bank.
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La Personalización a Escala
Simulation where teams guide RetailLoyalty S.A. from demographic to behavioral customer segmentation, modeling ROI, choosing implementation paths…
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Luxury Brand Strategy: Heritage, Exclusivity & Digital Tension
Lead MAISON VÉREL, a prestigious French luxury house, through six strategic rounds navigating the fundamental luxury paradox: how to grow revenue…
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Make the SHIFT — Behaviour-Change Marketing at Maple & Meadow Foods
A four-round, intermediate sustainability-marketing simulation set inside Maple & Meadow Foods Co., a mid-size Canadian packaged-foods company in…
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Marketing de Experiencias
Simulation where learners design experiential marketing campaigns for an eco-tourism park in the Colombian Andes, balancing emotional impact…
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Marketing Farmacéutico
Simulation where the learner manages pharmaceutical marketing strategy for a hypertension medication in Colombia, balancing physician engagement…
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Marketing Industrial: Aceros Colombianos
Simulation to teach B2B industrial marketing strategy through managing steel sales cycles, stakeholder relationships, RFP processes, and commodity…
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Marketing para ONGs
Simulation to practice NGO fundraising strategy: allocate marketing budget across major donors, crowdfunding, and corporate partnerships to reach a…
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Marketing Político en Colombia
Simulation to teach political campaign strategy through a Colombian presidential race: voter segmentation, earned vs. paid media allocation…
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MindMarket: Neuromarketing & Decision Neuroscience
Navigate four high-stakes neuromarketing decisions for the VERADA MERIDIAN beverage launch.
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Service Excellence Live: The Shift-Lead Seat
Three-round live decision simulation: a contact-centre shift lead at Caribia Banca Digital handles the first 90 minutes of an unplanned…
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Service That Sells — Maharlika Bank's Service-Brand Recovery
A four-round, intermediate marketing and services-management simulation set inside Maharlika Bank, a PHP 38-billion universal retail bank in Makati…
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Signal to Service
You are the CMO of Lumina Media Group, a Milan-based music-and-podcast streaming company sitting on one of Italy's richest first-party behavioural…
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The Jersey Deal
Run sponsorship sales for the Des Moines Thunder Double-A minor league baseball team: value assets with CPM math, close a $75K Jersey Patch with…
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The Retail Promotion
Memorial Day weekend at the Boise-Towne Trailhead Outfitters flagship.
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Trade Marketing — Bebidas Funcionales Andinas
Simulation to practice trade marketing strategy for a functional beverage brand in Colombian supermarkets.
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Gestión de la Experiencia del Cliente — Telefónica Colombia
Simulación para diagnosticar brechas en experiencia del cliente, priorizar inversiones en puntos de contacto (ventas, facturación, soporte, red) y…
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La Camiseta
Simulación de marketing deportivo donde los estudiantes gestionan el área comercial de un club de fútbol argentino: patrocinio de camiseta, campaña…
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Neuromarketing: El Cerebro del Consumidor — Colombia Snacks
Simulación de 4 rondas donde el equipo usa eye-tracking, EDA e IAT para rediseñar packaging y estrategia de Colombia Snacks S.A.S. frente a Nestlé y…
Digital Marketing23
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AI in the Marketing Mix — Rebuild Lumio's Engine Without Burning the Brand
A four-round, advanced marketing-strategy simulation set inside Lumio, a London-headquartered direct-to-consumer beauty brand (GBP 240M revenue, GBP…
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Click-Through: Running a Digital Ad Campaign for Stoop Kicks
A 3-round digital marketing simulation where student teams manage a $500 ad budget for a Brooklyn sneaker reseller across Google, Meta, and TikTok…
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CreatorEngine: Influencer Marketing & Creator Economy
Executive simulation in which participants run a quarterly influencer marketing strategy for Aura Cosmetics, a $45M Gen Z beauty brand in Mexico City.
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Digital Marketing War Room
Simulate omnichannel campaign optimization as CMO of a D2C skincare brand, allocating a $500K quarterly budget across six digital channels over four…
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Digital Pivot — Dom & Styl's Board ROI Mandate
A four-round, advanced, marketing-led digital-transformation simulation set inside Dom & Styl S.A., a Warsaw home-and-lifestyle brand with PLN 920…
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DigitalFunnel: Performance Marketing & Analytics Lab
Simulation where participants serve as CMO of Belleza Andina, a D2C beauty brand, navigating channel strategy, A/B testing, attribution modeling…
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Display Network Planner — Buhi & Bramble
Run a $75/day display campaign for a small leather-goods e-commerce brand across six simulated weeks.
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E-Commerce Launch Playbook: From Zero to Profitable
Simulation where participants launch a D2C e-commerce brand and must reach profitability within 12 months by managing marketing funnels, unit…
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El Embudo — Funnel Optimization & Conversion Analysis
Simulation to teach digital funnel optimization, conversion analysis, and marketing attribution for an e-commerce platform facing simultaneous…
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El Gerente de Medios
Simulation to teach paid digital media management: budget allocation across Google Ads, Meta, TikTok and Display, ROAS and CPA optimization, Quality…
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El Marketing Digital Ágil
Simulation to design and execute a data-driven digital marketing campaign with rapid A/B testing, competitive response, and ROI accountability for a…
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HiveStrat: Social Media Strategy & the Honeycomb Framework
Strategic social media simulation where participants allocate resources across the seven honeycomb building blocks (Identity, Presence, Sharing…
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La Crisis de Reputación Online
Simulation to teach online reputation crisis management for a hospitality business — learners assess damage from cascading operational failures…
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The Content Calendar
Run organic social media for Cedar & Cinder candle co. across five platforms with no paid budget.
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The Influencer Deal
Vet a creator, negotiate a five-line-item rate-card, fix FTC disclosure failures, and write the CFO post-campaign readout — four rounds that walk…
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The Perfect Profile
Student teams run a 30-day organic social media campaign for Salty Dog Surf Shop in Pacific Beach, San Diego.
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The PPC Bidder
Run a $50/day Google-Ads-style search campaign for a small leather-goods e-commerce brand.
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Word on the Street — Containing a Marketplace Rumor at Tulsi Naturals
A four-round, advanced digital-marketing and brand-crisis simulation set inside Tulsi Naturals Pvt.
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El Perfil Perfecto
Simulación de gestión de redes sociales para una pequeña panadería dominicana — personalidad de marca, estrategia de contenido orgánico y gestión de…
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Haz Clic — Campaña de Marketing Digital
Simulación donde los estudiantes actúan como equipo de marketing digital de TiendaRico S.A.S., una microempresa de alimentos artesanales en Medellín.
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Marketing de Contenidos — Seguros Vida Colombiana
Simulación de 4 rondas sobre estrategia de content marketing en una aseguradora colombiana tradicional con presupuesto pequeño (COP 80M) compitiendo…
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Marketing en Redes Sociales
Simulación de estrategia de marketing digital multicanal para una marca colombiana de bebidas energéticas, con gestión de crisis por viralidad…
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SEO y Marketing en Buscadores — Flores Online Colombia
Simulación de 4 rondas (trimestres) donde el equipo dirige el presupuesto anual de SEO + SEM (COP 40M) de Flores Online Colombia, decidiendo…
Sales & Go-To-Market21
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Channel Conflict — Direct, Partner, or Both?
MBA-band Sales Leadership simulation in which a Channel Strategy task force at CoEditor.io has 75 minutes to design a governance regime that…
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Costaria RFP — Public-Sector Bid Discipline
A four-round Industry-Verticals MBA simulation that compresses the first ten days of an IDB-financed solar+storage RFP into a bid/no-bid memo…
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Cruzando el Abismo
Simulation to teach technology adoption lifecycle strategy using Moore's Crossing the Chasm framework, applied to a LATAM AgriTech startup…
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DealHunter — B2B Key Account & Enterprise Sales
Simulation to teach enterprise B2B sales process, multi-stakeholder orchestration, MEDDIC qualification, and competitive defense through a stalled…
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El Territorio es Tuyo — B2B Sales Force Management
Simulation where students manage the 24-rep sales force of InduMed S.R.L., a Colombian medical device distributor, making decisions on territory…
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Forecast Discipline at CoEditor — From Sandbagging to Calibrated Confidence
Sales-leadership simulation for MBA Track 3B.
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Inside the Informal Market — Greenfield's Naira Beachhead
A four-round, advanced consumer-goods (FMCG) and route-to-market simulation set inside Greenfield Beverages Nigeria Ltd. (Lagos, NGN 31bn revenue, a…
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La Máquina de Ventas
Simulation where participants act as National Sales Director of a Chilean B2B industrial company, rebuilding sales force capability through pipeline…
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Plan Meets Pipeline — Northbridge's Revenue Engine
A four-round, intermediate B2B go-to-market simulation set inside Northbridge Systems Inc., a Mississauga-based B2B industrial-software company (CAD…
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Sales Comp Redesign — Quotas, Accelerators, and the Death of Caps
MBA-level sales compensation redesign simulation.
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Sales Force Optimization: Territory, Compensation & Pipeline
Step into the role of VP of Sales at NexaCore Solutions and optimize territory design, compensation architecture, and pipeline management to turn…
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The CRO Seat — First 90 Days Running a $200M ARR Sales Org
MBA Track 3B Sales Leadership simulation.
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The First Close
Three-round sales fundamentals simulation for US high school students.
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The Key Account Gambit — Liant Composants' Portfolio Defence
A four-round, advanced B2B Key Account Management simulation set inside Liant Composants, a EUR 72M French industrial-fastening SME near Lyon (28%…
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The Sales Pitch — Riverstone Coffee × Blue Ridge Hotel Group
B2B sales call simulation.
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Transform the Salesforce — Thornbury's Digital Mandate
A four-round, advanced commercial-transformation simulation set inside Thornbury Industrial Supplies Ltd., a £148M UK B2B distributor of MRO…
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El Vendedor
Simulación para practicar venta consultiva, manejo de objeciones y recuperación de servicio al cliente en tres encuentros con clientes de ChiloéMar…
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El Vendedor Consultivo
Simulación para practicar metodología de venta consultiva B2B: discovery con SPIN Selling, manejo de objeciones, licitación competitiva, negociación…
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Gestión de Canales de Distribución
Simulación para negociar términos de canal, evaluar distribuidores vs. venta directa, y calcular rentabilidad por canal en una empresa de snacks…
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Marketing Rural en Colombia
Semillas Andinas S.A.S. camino a 10,000 productores: rediseno de go-to-market rural en Cauca, Huila y Narino con decisiones sobre red de campo…
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Ventas B2B en Colombia
Simulación de venta consultiva B2B para SaaS de gestión de flotas en Colombia.
Brand & Product Management20
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Arroba Brand Journey: From Startup to Digital Scale
Guide the Arroba brand through four strategic phases — product launch, competitive battle, portfolio expansion, and digital transformation — making…
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Brand Builder — Café Cordillera's Sustainability Relaunch
A four-round, advanced brand & sustainable-marketing simulation set inside Café Cordillera S.A., a Costa Rican premium-coffee company in Heredia…
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Brand Portfolio P&L: FMCG Multi-Channel Brand Management
Manage three FMCG brands simultaneously — VIVE (Cash Cow), NATIVA (Star), and FORTE (Dog) — across retail, e-commerce, and D2C channels over 4…
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Brand Signals — Vista's Warmth, Competence & Morality Under Fire
A four-round, intermediate brand-and-sustainability marketing simulation set inside Karst Foods d.o.o., a Slovenian food-and-beverage company whose…
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Brand Under Pressure — Zuriel Foods' 5-Day Reputation Crisis
A four-round, advanced corporate-brand and crisis-communication simulation set inside Zuriel Foods Plc., a listed Nigerian FMCG (NGN 84bn revenue…
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BrandFusion: Co-Branding and Strategic Partnership Lab
Simulation to teach co-branding strategy, brand equity management, and partnership deal structuring through the AXIS Market consumer goods ecosystem
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Creative Director — A Season at Maison Lievre
A four-round, advanced fashion/luxury simulation.
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Crisis de Marca
Simulation where learners manage a brand crisis triggered by an influencer ally posting polarizing political content, balancing retailer…
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Decode the Brand
A Level-4 brand-semiotics simulation set at Verveine & Co., a Paris-based herbal-infusion brand (EUR 96M revenue, 11% margin) that leads French…
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GlowUp — Beauty, Wellness & Personal Care Industry Strategy
Simulation where participants manage a multi-brand beauty and wellness portfolio across skincare, haircare, color cosmetics, and wellness…
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La Cartera y el Mapa
Simulation to teach product portfolio management and perceptual mapping through a Chilean personal care company facing cannibalization, innovation…
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La Marca
Brand management simulation where teams reposition a Chilean wine heritage brand, manage a critic-driven reputation crisis using SCCT, and evaluate…
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Marketing for Impact — Grow Botané Without Greenwashing
A four-round, advanced purpose-led-branding simulation set inside Botané SAS, a Lyon-based EUR 78M natural personal-care brand (9% EBIT, 240 staff)…
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Pharmaceutical Launch Strategy: Pipeline to Market
Simulation where participants act as Commercial Launch Director for CARDIVEX (empavatin), allocating an $18M budget across six strategic levers over…
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RetailSim: FMCG Brand Portfolio & Channel Strategy
Manage a three-brand FMCG portfolio across LATAM markets, balancing brand-building investment against trade promotion, pricing architecture, channel…
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ShelfImpact: Packaging, Design & Sensory Marketing Lab
Simulation where learners manage packaging design for VERDANT, a premium plant-based snack line at Novara Consumer Goods.
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The Brand Brief
Draft a defensible one-page brand brief for Lumen and Larkspur Co.
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Trust by Design — Launch Demir Asistan Without Breaking Brand Trust
A four-round, advanced brand-management simulation set inside Demir Bank A.Ş., a mid-size Istanbul retail bank (4.2M customers, 310 branches, net…
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El Lanzamiento — Desarrollo y Lanzamiento de Nuevo Producto
Simulacion para practicar el proceso de desarrollo y lanzamiento de un nuevo producto en ALPAC, una empresa peruana de alimentos procesados…
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Gestión de Marca: Café El Origen
Simulación para practicar decisiones de arquitectura de marca, extensión de línea y posicionamiento internacional de una empresa colombiana de café…
Pricing Strategy16
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B2B Value-Based Pricing — Sentinela LatAm Pipeline
MBA-band Express simulation (Track 3A) putting participants inside the Petrolia Industrial Services Sentinela commercial team.
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ConsultingRateSetting — What's My Day Rate?
Solo consulting pricing simulation: run the 4 rate-setting methods (cost-plus, market-comp, value-based, salary-anchor), pick a target rate matched…
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El Canal de Remesas
Simulation to teach competitive pricing dynamics, unit economics analysis, and strategic response to price wars in the fintech remittance market.
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Fund the Program — Repricing an Executive-Education Portfolio
A four-round, intermediate finance-and-strategy simulation set inside Escuela de Alta Gerencia del Pacífico (EAGP), the executive-education unit of…
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Habitación con Vista al Margen — Revenue Management Hotelero
Simulation to teach hotel Revenue Management through pricing, channel mix, overbooking, and strategic decisions at a boutique hotel in Cartagena de…
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Hotel Revenue Maximizer
Simulation to teach hotel revenue management (yield management) through dynamic pricing, channel distribution, group booking displacement analysis…
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La Estrategia de Precios
Simulation where learners practice dynamic pricing, tiered segmentation, and margin optimization for a mobile telecom operator competing in Central…
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La Temporada Baja
Revenue management simulation where learners optimize pricing, channel mix, and market segmentation for a luxury diving resort in Honduras facing…
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Price the Tier — Re-architect Brücke Mobility's Pricing After the Fairness Backlash
A four-round, advanced pricing and revenue-management simulation set inside Brücke Mobility GmbH, a Düsseldorf mobility-subscription company with…
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Price Wars — When to Match, When to Hold, When to Defect
MBA Track 3A closing simulation: diagnose Boravia 18% cola price cut, design a calibrated portfolio response across five tactics (promo-not-list…
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Pricing in Services — Why the Hourly Rate Is Hurting You
MBA-band pricing-transformation lab.
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Sentinela Re-Pricing — Petrolia B2B Brand Premium Defence
MBA simulation: defend a 22% B2B price premium under Schneider EcoStruxure attack inside a Pemex RFP.
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Subscription & Tiering Design — The Three-Tier Sweet Spot
MBA-band pricing-transformation lab.
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El Precio Correcto
Simulacion de estrategia de pricing para AeroHonduras, aerolinea regional hondurena.
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El Precio Correcto — Pricing Basics Microsim
Simulación para enseñar la relación entre precio, demanda, ingreso y costo a través de decisiones de pricing para tres productos de una cafetería…
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Pricing Power: Dynamic Revenue Management
Simulacion ejecutiva donde los participantes asumen el rol del Comite de Revenue Management del Hotel Pacifico y deben optimizar tarifas, asignacion…
Marketing Fundamentals13
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Comunicación Integrada de Marketing
Simulation to teach integrated marketing communication through a multichannel campaign for a Colombian telecom company, balancing budget allocation…
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Consumer Psychology — Energía Plus Brand Strategy
Simulation to teach consumer psychology concepts through energy drink brand management in Colombia.
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El Analista
Simulation to teach marketing analytics and data-driven decision making through RFM segmentation, GA4 analysis, and TAM-SAM-SOM market sizing at…
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El Consumidor Andino
Simulation to teach consumer behavior frameworks (Attitude-Behavior Gap, Price-Quality Heuristics, Negativity Bias, Hofstede Cultural Dimensions)…
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FMCG Arena: Consumer Goods Competitive Operations
Simulation to teach FMCG brand management, multi-channel distribution, trade promotion ROI, and competitive pricing strategy across three customer…
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Glocal Balancing Act — Aurelia Türkiye's Twin-Engine H2 Plan
A four-round, advanced global-marketing simulation set inside Aurelia Türkiye, the Istanbul subsidiary of a €14 billion European home- and…
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La Decisión del Lanzamiento
Microsimulation to teach marketing mix fundamentals (4Ps) through a product launch scenario for a Peruvian artisanal food startup targeting…
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Launch Lab: Design the 4P Mix For Your Tribe
Play a junior brand manager at Halo Brands Ltd.
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Marketing Mix Live: 7Ps for the School Snack Bar
A live, three-round marketing lab where IB Business Management students take over The Hub — a student-run snack bar at Greenfield International…
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El Segmento
Simulación de segmentación de mercado, targeting y posicionamiento para una fintech de banca móvil en Honduras enfrentando competencia del banco…
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Investigación de Mercados Cualitativa — Bebidas Naturales Colombia
Simulación de 4 rondas sobre investigación cualitativa (etnografía, focus groups, entrevistas) y la brecha dicción-acción en el lanzamiento de una…
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Investigación de Mercados Cuantitativa
Simulación de 4 rondas en la que un equipo de investigadores de mercado diseña una muestra, analiza datos, estima el tamaño del mercado de alimentos…
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Marketing Primer: La Decisión del Mercado
Simulación interactiva de 3 trimestres donde el estudiante asume el rol de Director de Marketing de Sabores del Valle S.A., una empresa peruana de…
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