Marketing & Sales · Specialized Marketing

The Jersey Deal

Run sponsorship sales for the Des Moines Thunder Double-A minor league baseball team: value assets with CPM math, close a $75K Jersey Patch with Midwest Mutual Insurance, design in-stadium activations, and handle an FTC disclosure crisis — all against a $180K revenue target.

3 rounds Undergraduate
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Preview

Who it is for

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Jersey Patch Asking Price ($)
  • Outfield Wall Price ($)
  • Game Day Presenting Price ($)
  • Jersey Patch Category Exclusivity
  • Lead Prospect for Jersey Patch
  • First Pitch Module (lead with)
  • Objection 1 — the previous Jersey Patch sponsor did not renew.
  • Objection 2 — $75K is more than our total local sports budget.
  • Objection 3 — we are a statewide brand, is Des Moines big enough?
  • Close Technique

What participants track

What participants follow on screen as the rounds go by:

  • Front Office Briefing

Subjects covered

Designed for courses in Specialized Marketing.

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