Empowering executive 
education through simulations

About Eureka Simulations

Research shows that over 80% of knowledge is lost if not applied in real-life situations. Eureka Simulations bridges this gap by offering immersive, experiential simulations for business education that drive lasting impact.

Our interactive simulations ensure not only enhanced knowledge retention, but also deliver engaging and memorable experiences, outperforming traditional classroom sessions and business case studies. Embrace the Eureka Simulations advantage and empower the next generation of visionary leaders.

Empowering Leaders at World-Class Institutions

Eureka Simulations' Executive Education Business Simulations have enriched the learning experiences of over 10,000 students worldwide. Our cutting-edge, interactive solutions are trusted by prestigious academic institutions like IESE and CEIBS, as well as top-tier organizations. The players value the realism and transformative insights gained through our immersive simulations, driving impactful growth in their professional lives.

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EIT Health logo
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Explore Our Diverse Simulation Portfolio

Dive into Eureka Simulations' curated collection of high-impact serious games, tailored for business and executive education. Our simulations span a wide range of topics, including supply chain, operations, decision analysis, finance, sales, marketing, entrepreneurship, negotiation, and more. Unleash the full potential of experiential learning with our versatile portfolio!

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IESE Big Bank experiments with AI

Artificial Intelligence for executives
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Big Bank is an artificial intelligence simulation for business managers, and is perfect for graduate, post-graduate and executive education programs. Co-developed with IESE, designed by Javier Zamora, includes a personal assessment with his FATE framework.

IESE Beer Game

Supply Chain Simulation
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Our version of the legendary simulation game from the 60s used in teaching environments to demonstrate a number of key principles of supply chain management. Co-developed with IESE Business School. Revamped to become a real time, interactive multiplayer experience, perfect for graduates and executive education programs.

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IESE Pearson Cosmetics

Global Operations
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Interactive simulation in which students get in charge of the Pearson Cosmetics company to manage purchasing, manufacturing, sales and finance. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple basic operational concepts, such as lead time, reorder point and quantity, manufacturing capacity, and capital expenditure allocation, among others.

IESE Pearson Cosmetics Purchasing

Procurement Simulation
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Interactive simulation in which students get in charge of procurement at Pearson Cosmetics company. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple learning points, such as supplier selection, inventory management, supply chain risk management, and others.

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IESE Pearson Cosmetics Factory

Manufacturing Simulation
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Interactive simulation in which students get in charge of the factory at Pearson Cosmetics company. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple learning points, such as manufacturing productivity, capital expenditure allocation, predictive asset maintenance, and others.

IESE Pearson Cosmetics Stores

Retail Simulation
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Interactive simulation in which students get in charge of the first store at Pearson Cosmetics company. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple learning points, such as queue policy selection, people selection and management, retail dynamics, and others.

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IESE Relic Island

Negotiation Simulation
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Relic Island Negotiation Simulation is a multiplayer experience in competitive and collaborative negotiation, where students face each other and take difficult decisions during multiple rounds in an increasingly tough environment.

IESE Hire a chef

Interpersonal decision making exercise
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Hire a chef is an interactive team decision making simulation exercise, where students discuss which Chef to hire for their restaurant. Co-developed with IESE Business School, designed by prof. Álvaro San Martín.

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IESE Critical care, critical data

Artificial Intelligence lifecycle simulation
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Simulation set on a Hospital during COVID, where the participants play the role of the business translator managing the artificial intelligence lifecycle in order to produce predictions to improve health outcomes. Co-developed with IESE Business School, designed by prof. Javier Zamora

IESE GPT Workshop

Generative AI Tool
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GPT Workshop is a generative AI tool that allows you to experiment with the latest AI technology in generative text and images. It is a perfect tool for business executives to understand the potential of AI and how it can be applied to their business.

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Halign

Stakeholders alignment simulation
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Halign is the ultimate stakeholder alignment simulation tailor-made for the dynamic and complex healthcare sector. It stands as an indispensable tool for healthcare practitioners, management students, and managers in institutions operating in the healthcare landscape.

Entrepreneursim

Entrepreneurship Simulation
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Capstone simulation where the player takes the role of an entrepreneur in the early stage of a venture. Build a team, create a product and get validation from potential clients and investors. This simulation is perfect to verify the focus, sharpness of mind and quickness in product development and B2B sales funnel.

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Mastsim

Marketing Strategy Simulation
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A competitive simulation, perfect to assess group dynamics in graduate and post-graduate courses, as well as determine decision-making processes of the players. Students need to make a number of decisions in marketing, product and R&D areas, in order to achieve a better performance than the competing players, gain market share and increase profits.

Premier Print Co

Logistics Simulation
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This competitive logistics simulation is perfect to assess group dynamics in graduate and post-graduate courses, as well as to determine decision-making processes of the players. Students need to make a number of decisions, such as which markets to open, warehouse sizing and goods shipments, in order to achieve a better performance than the competing players, gain market share and increase profits.

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Lake Como Simulation

Sustainability Simulation
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A sustainability simulation based on a real life problem of the fishermen located in the famous italian lake Como. In our competitive world some scenarios require unorthodox solutions, which the students will have to agree on in this case of the tragedy of the commons.

Doughnut Truck

Newsvendor Simulation
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Innovative simulation with a simple interface to guarantee complete focus on the problem at hand, the newsvendor problem. Get your students to manage a doughnut truck with perishable goods and daily demand forecasting.

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(+34) 688 953 242

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