Premier Print Co - Logistics Simulation

Logistics simulation

This competitive logistics simulation is perfect to assess group dynamics in graduate and post-graduate courses, as well as to determine decision-making processes of the players.

Dynamic experience competing in a single market

Students need to make a number of decisions, such as which markets to open, warehouse sizing and goods shipments, in order to achieve a better performance than the competing players, gain market share and increase profits.

Multiplayer and multi-module

This simulation is a multiplayer experience that can be adapted to the needs of your students.

Premier Print Co Logistics is an innovative and competitive logistics simulation game, designed to enhance strategic decision-making and operational skills in a dynamic business environment. This game is ideal for graduate and post-graduate courses, as well as executive training programs. It focuses on the operations and logistics of Premier Print Co., a company specializing in the production and distribution of a groundbreaking 3D printer for households.

Key Learning Objectives:

  • Strategic Decision-Making: Players are tasked with making critical decisions under uncertain market conditions, including competitor actions, with the primary goal of generating free cash flow.
  • Complex Supply Chain Management: Understand the intricacies of managing a supply chain, from sourcing raw materials to manufacturing, warehousing, and selling products in multiple international markets.
  • Market Expansion and Competition: Players must navigate through different market conditions in five distinct countries, each with unique demand levels, price sensitivities, and retailer characteristics.
  • Real-Time Multiplayer Dynamics: The game provides a multiplayer platform, allowing teams of students to manage their respective companies in competition with others, fostering a spirit of collaboration and competitive learning.

Premier Print Co. logistics simulation is an engaging and interactive experience designed to enhance your strategic management skills in a competitive business environment. Here's what you can expect:

  • Role Playing: Participants assume executive roles at Premier Print Co., making decisions on operations and logistics.
  • Quarterly Decision Making: Management decisions are made at the start of each quarter, affecting the entire period.
  • Interactive Results: Outcomes are determined by the collective decisions of all competing companies, requiring continuous planning and forecasting.
  • Market Exploration: Expansion into neighboring countries (North, West, South, and East), each with distinct market characteristics.
  • Executive Summary: A snapshot view for benchmarking against competitors.
  • Procurement: Selection of suppliers based on costs, lead times, and order quantities.
  • Manufacturing: Decision-making on production levels, considering different manufacturing costs in each country.
  • Logistics: Managing warehouse space and orchestrating shipments between countries.
  • Retail Strategy: Setting trade marketing investments to attract customers and sell products through different retailers.
  • Finance Monitoring:Detailed tracking of cash inflows and outflows.

Premier Print Co Logistics offers a hands-on learning experience that teaches participants the complexities of international supply chain management. The game challenges players to think strategically, make informed decisions, and adapt to changing market conditions, all within a competitive and interactive environment.

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