Global business simulation

This competitive marketing strategy simulation is perfect to assess group dynamics in graduate and post-graduate courses, as well as to determine decision-making processes of the players.

Dynamic experience competing in a single market

Students need to make a number of decisions, in marketing, product and R&D areas, in order to achieve a better performance than the competing players, gain market share and increase profits.

Multiplayer and multi-module

This simulation is multiplayer and multimodule, with the capability of adding additional modules beyond marketing strategy.

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