MASTSIM: Marketing strategy simulation

Marketing strategy simulation

This competitive marketing strategy simulation is perfect to assess group dynamics in graduate and post-graduate courses, as well as to determine decision-making processes of the players.

Dynamic experience competing in a single market

Students need to make a number of decisions, in marketing, product and R&D areas, in order to achieve a better performance than the competing players, gain market share and increase profits.

Multiplayer and multi-module

This simulation is multiplayer and multimodule, with the capability of adding additional modules beyond marketing strategy.

Mastsim is a sophisticated marketing strategy simulation for Premier Print Co., designed to sharpen strategic decision-making and marketing skills. Ideal for advanced education and executive training, it focuses on the marketing operations of Premier Print Co., a company specializing in innovative 3D printers for households.

Key Learning Objectives:

  • Advanced Marketing Strategy: Craft and execute marketing plans under uncertain market conditions, including actions by competitors, aiming to increase market share and profitability.
  • Brand Management: Oversee the development and positioning of up to five brands, understanding the market's need for varied product offerings.
  • Customer Insights: Gain a deep understanding of different customer segments and tailor strategies to meet their specific needs and preferences.
  • Resource Allocation: Efficiently manage the marketing budget across different initiatives to maximize return on investment.
  • Competitive Analysis: Constantly analyze competitor strategies and market dynamics to stay ahead in the market.

Welcome to Mastsim, Premier Print Co.'s marketing strategy simulation. This dynamic and competitive environment is designed to enhance your marketing expertise. Key features of your experience include:

  • Executive Roles: Participants take on key marketing roles within Premier Print Co., strategizing on product design, distribution, pricing, advertising, and sales strategies.
  • Quarterly Decision Making: Decisions on marketing strategies are made at the start of each quarter, significantly influencing the entire period.
  • Interactive Outcomes: Results are a combination of your decisions and those of your competitors, requiring continuous adaptation and strategic forecasting.
  • Market Dynamics: Engage with various market segments and channels, adapting your strategy to shifting consumer preferences and competitive actions.
  • Product Development: Manage two existing PremierPrint brands and have the option to modify, withdraw, or introduce new ones.
  • Budget Management: Allocate a quarterly marketing budget across R&D, advertising, salesforce, and market research.
  • Customer Segmentation: Target five distinct customer segments, each with unique purchasing behaviors and preferences.
  • Distribution Channel Strategy: Choose among several distribution channels, each with different brand penetration and customer attraction.
  • Price Setting: Determine pricing strategies while considering market reactions and inflation.
  • Salesforce Optimization: Manage the size and allocation of the salesforce to maximize distribution coverage and brand awareness.

Mastsim offers a comprehensive learning experience in marketing strategy, challenging participants to make informed, strategic decisions in a dynamic and competitive market.

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