Marketing strategy simulation
This competitive marketing strategy simulation is perfect to assess group dynamics in graduate and post-graduate courses, as well as to determine decision-making processes of the players.
Dynamic experience competing in a single market
Students need to make a number of decisions, in marketing, product and R&D areas, in order to achieve a better performance than the competing players, gain market share and increase profits.
Multiplayer and multi-module
This simulation is multiplayer and multimodule, with the capability of adding additional modules beyond marketing strategy.