通过模拟增强高管教育
研究表明,如果不在现实生活中应用,超过 80% 的知识就会丢失。Eureka Simulations 通过为商业教育提供身临其境的体验式模拟来弥合这一差距,从而产生持久的影响。
我们的交互式模拟不仅确保增强知识保留,而且提供引人入胜和令人难忘的体验,优于传统的课堂课程和业务案例研究。利用 Eureka Simulations 的优势并赋予下一代有远见的领导者力量。
为世界一流机构的领导者赋权
Eureka Simulations 的高管教育商业模拟丰富了全球 10,000 多名学生的学习体验。我们尖端的交互式解决方案受到 IESE 和 CEIBS 等著名学术机构以及顶级组织的信任。玩家看重 通过我们身临其境的模拟获得的现实主义和变革性见解,推动了他们职业生涯中有影响力的发展。

探索我们多样化的模拟产品组合
深入了解 Eureka Simulations 精选的高影响力严肃游戏,专为商业和高管教育量身定制。我们的模拟涵盖广泛的主题,包括供应链、运营、决策分析、财务、销售、营销、创业、 谈判等等。通过我们多功能的产品组合释放体验式学习的全部潜力!

IESE Big Bank experiments with AI

千禧银行是针对企业管理者的人工智能模拟练习,非常适合本科毕业生、研究生和高管培训计划。该模拟练习由哈维尔·萨莫拉(Javier Zamora)设计,与IESE商学院共同开发,包含一份根据他的FATE框架所做的个人评估。
IESE Beer Game

我们将60年代的经典教学模拟游戏打造为电子版本,据以展示供应链管理的许多重要原理。该版本与IESE商学院共同开发,经过改进,它已变成一种实时的交互式多人游戏体验,非常适合本科毕业生和高级管理人员培训课程。


IESE 皮尔森化妆品公司—整体运营

这是一个交互式模拟练习,由学员负责皮尔森化妆品公司,包括管理采购、制造、销售以及财务。本模拟练习与IESE商学院共同开发,由Jaume Ribera教授设计,包含多个学习重点,例如利润率、客户满意度、市场份额、生产率,资本支出配置等。
IESE 皮尔森化妆品公司—采购模拟练习

这是一个交互式模拟练习,由学员负责皮尔森化妆品公司的采购业务。本模拟练习与IESE商学院共同开发,由Jaume Ribera教授设计,包含多个学习重点,例如供应商选择、库存管理、供应链风险管理等。


IESE 皮尔森化妆品公司—工厂模拟练习

这是一个交互式模拟练习,由学员负责皮尔森化妆品公司的工厂。本模拟练习与IESE商学院共同开发,由Jaume Ribera教授设计,包含多个学习重点,例如生产率、资本支出配置、预测性资产维护等。
IESE 皮尔森化妆品公司—零售模拟练习

这是一个交互式模拟练习,由学员负责皮尔森化妆品公司的首家门店。本模拟练习与IESE商学院共同开发,由Jaume Ribera教授设计,包含多个学习重点,例如排队策略选择、人员选择和管理、零售动态等。


IESE Relic Island

Relic Island Negotiation Simulation is a multiplayer experience in competitive and collaborative negotiation, where students face each other and take difficult decisions during multiple rounds in an increasingly tough environment.
IESE Hire a chef

Hire a chef is an interactive team decision making simulation exercise, where students discuss which Chef to hire for their restaurant. Co-developed with IESE Business School, designed by prof. Álvaro San Martín.


IESE Critical care, critical data

Simulation set on a Hospital during COVID, where the participants play the role of the business translator managing the artificial intelligence lifecycle in order to produce predictions to improve health outcomes. Co-developed with IESE Business School, designed by prof. Javier Zamora
Entrepreneursim

Capstone simulation where the player takes the role of an entrepreneur in the early stage of a venture. Build a team, create a product and get validation from potential clients and investors. This simulation is perfect to verify the focus, sharpness of mind and quickness in product development and B2B sales funnel.


Mastsim

A competitive simulation, perfect to assess group dynamics in graduate and post-graduate courses, as well as determine decision-making processes of the players. Students need to make a number of decisions in marketing, product and R&D areas, in order to achieve a better performance than the competing players, gain market share and increase profits.
Premier Print Co

This competitive logistics simulation is perfect to assess group dynamics in graduate and post-graduate courses, as well as to determine decision-making processes of the players. Students need to make a number of decisions, such as which markets to open, warehouse sizing and goods shipments, in order to achieve a better performance than the competing players, gain market share and increase profits.


Lake Como Simulation

A sustainability simulation based on a real life problem of the fishermen located in the famous italian lake Como. In our competitive world some scenarios require unorthodox solutions, which the students will have to agree on in this case of the tragedy of the commons.
Doughnut Truck

Innovative simulation with a simple interface to guarantee complete focus on the problem at hand, the newsvendor problem. Get your students to manage a doughnut truck with perishable goods and daily demand forecasting.
