Cascadia Crest — Stadium Sponsorship (Sports Marketing)
A 4-round sports-marketing simulation: a $17M FY26 partnerships gap, two naming-rights finalists, an NIL athlete crisis, a streaming-era pricing…
About this simulation
Memorial Day weekend at the Boise-Towne Trailhead Outfitters flagship. Design a promotional mix — promo type and depth, paid-digital allocation, in-store labor, and suggestive-sell — that defends a +22% lift, a 34% blended-margin floor, a 60% over-stock sell-through, and brand integrity inside a $28K envelope. Aligned to ADE CTE Marketing strands: Promotion, Selling, and Marketing-Information Management.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.