The Retail Promotion

Memorial Day weekend at the Boise-Towne Trailhead Outfitters flagship. Design a promotional mix — promo type and depth, paid-digital allocation, in-store labor, and suggestive-sell — that defends a +22% lift, a 34% blended-margin floor, a 60% over-stock sell-through, and brand integrity inside a $28K envelope. Aligned to ADE CTE Marketing strands: Promotion, Selling, and Marketing-Information Management.