El Arte de Valer Más — Luxury Brand Management
Simulation where students manage Casa Andina Collections S.A., a Lima-based luxury fashion brand, learning to balance brand desirability, heritage…
About this simulation
A 4-round sports-marketing simulation: a $17M FY26 partnerships gap, two naming-rights finalists, an NIL athlete crisis, a streaming-era pricing reset, and a closing pitch. Practitioners model risk-adjusted naming-rights valuation, NIL fund discipline, MFN-clause exposure, and a defensible ROI framework across an MLS / WNBA / Power-4 multi-property portfolio.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.