Marketing & Sales · Specialized Marketing

El Arte de Valer Más — Luxury Brand Management

Simulation where students manage Casa Andina Collections S.A., a Lima-based luxury fashion brand, learning to balance brand desirability, heritage storytelling, distribution scarcity, and the Veblen pricing paradox across 3 strategic rounds.

3 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Primary Heritage Investment Channel
  • New Wholesale Accounts to Add (0-4)
  • E-Commerce Model
  • Pricing Strategy
  • Digital Marketing Strategy
  • Counterfeit Response Strategy
  • New York Showroom Funding Strategy

Subjects covered

Designed for courses in Specialized Marketing.

  • Brand Strategy & Brand Equity
  • Luxury & Premium Brand Management

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