Marketing & Sales · Brand & Product Management

The Brand Brief

Draft a defensible one-page brand brief for Lumen and Larkspur Co. Pick the customer cohort, the positioning territory, the voice, the visual ID and the experience touchpoints — and the lines you refuse to cross. Defend it in a live read-through with the founders Devon and Sage.

4 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Primary customer cohort
  • Evidence approach
  • Positioning territory
  • Items on the "what we do not do" list
  • How many voice attributes (rubric prefers exactly 3)
  • Voice tone
  • Visual ID direction
  • Did you write a named anti-reference?
  • Signature touchpoint
  • Across all five touchpoints, the customer experiences

What participants track

What participants follow on screen as the rounds go by:

  • Rubric Points by Round

Subjects covered

Designed for courses in Brand & Product Management.

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