Marketing & Sales · Brand & Product Management

GlowUp — Beauty, Wellness & Personal Care Industry Strategy

Simulation where participants manage a multi-brand beauty and wellness portfolio across skincare, haircare, color cosmetics, and wellness supplements, navigating trend cycles, influencer dynamics, regulatory complexity, and channel transformation over three quarterly rounds.

3 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Marketing Budget ($K)
  • Influencer Allocation (%)
  • DTC Channel Share (%)
  • New Product Launches
  • Price Positioning
  • Sustainability Investment ($K)

Subjects covered

Designed for courses in Brand & Product Management.

  • Brand Strategy & Brand Equity
  • Luxury & Premium Brand Management
  • Retail & E-Commerce Marketing

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