Marketing & Sales · Brand & Product Management

La Cartera y el Mapa

Simulation to teach product portfolio management and perceptual mapping through a Chilean personal care company facing cannibalization, innovation pipeline, and expansion decisions across 4 strategic rounds

4 rounds Executive English, Español
All simulations Get started
Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Andina Clinica (%)
  • Andina Diaria (%)
  • Andina Hombre (%)
  • Andina Kids (%)
  • Andina Kids Strategy
  • Andina Hombre Direction
  • Next Star Ingredient
  • Transition Timing
  • Colombia Expansion
  • Global Competitor Offer

Subjects covered

Designed for courses in Brand & Product Management.

  • Segmentation, Targeting & Positioning (STP)
  • Brand Architecture & Portfolio Management

See all Marketing & Sales simulations →

Ready to use La Cartera y el Mapa with your students?

Contact us and we'll set you up with a free trial session.

Contact us