Marketing & Sales · Brand & Product Management

BrandFusion: Co-Branding and Strategic Partnership Lab

Simulation to teach co-branding strategy, brand equity management, and partnership deal structuring through the AXIS Market consumer goods ecosystem

10 rounds Executive
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 10 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Select Co-Branding Partner
  • Revenue Split (Your Share %)
  • Creative Control
  • Exclusivity Duration
  • Launch Channel

What participants track

What participants follow on screen as the rounds go by:

  • Your Brand: VELOX
  • Partnership Decisions
  • Market Simulation Results
  • Partnership History

Subjects covered

Designed for courses in Brand & Product Management.

  • Strategic Alliances, Joint Ventures & Partnerships
  • Co-Branding & Brand Partnerships

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