Marketing & Sales · Brand & Product Management

RetailSim: FMCG Brand Portfolio & Channel Strategy

Manage a three-brand FMCG portfolio across LATAM markets, balancing brand-building investment against trade promotion, pricing architecture, channel development, and innovation decisions over 8 quarters

8 rounds Executive
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 8 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Advertising
  • Shopper Mktg
  • Trade Promo
  • Modern Retail
  • Traditional Trade
  • E-Commerce

What participants track

What participants follow on screen as the rounds go by:

  • Brand Investment Allocation (%)
  • Pricing Decisions
  • Channel Investment Split (%)
  • Innovation Project
  • Capability Investment
  • Brand Health Dashboard
  • NATURA
  • SOLEIL

Subjects covered

Designed for courses in Brand & Product Management.

  • Marketing Management & Strategy
  • Segmentation, Targeting & Positioning (STP)
  • Marketing Mix (4Ps / 7Ps)

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