Brand Under Pressure — Zuriel Foods' 5-Day Reputation Crisis
A four-round, advanced corporate-brand and crisis-communication simulation set inside Zuriel Foods Plc., a listed Nigerian FMCG (NGN 84bn revenue…
About this simulation
Guide the Arroba brand through four strategic phases — product launch, competitive battle, portfolio expansion, and digital transformation — making marketing investment and strategy decisions each quarter.
Based on the LATAM health food brand founded by Valentina Quispe, this simulation teaches how marketing strategy must evolve across the brand lifecycle, from building initial brand equity to defending against digital-native competitors.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.