Gestión de la Experiencia del Cliente — Telefónica Colombia
Simulación para diagnosticar brechas en experiencia del cliente, priorizar inversiones en puntos de contacto (ventas, facturación, soporte, red) y…
Eureka Basics
Simulaciones de Marketing y ventas
Las decisiones de marketing solo tienen sentido junto a sus números. Estas simulaciones ponen a los participantes al frente de la segmentación, el posicionamiento, el precio, los canales, las campañas digitales y el embudo de ventas, y muestran ronda a ronda cómo responden la demanda, la cuota y el margen. Encajan en asignaturas de dirección de marketing, marketing digital, precios, gestión de marca y ventas.
118 simulaciones en 6 áreas
Marketing especializado25
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La Camiseta
Simulación de marketing deportivo donde los estudiantes gestionan el área comercial de un club de fútbol argentino: patrocinio de camiseta, campaña…
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Neuromarketing: El Cerebro del Consumidor — Colombia Snacks
Simulación de 4 rondas donde el equipo usa eye-tracking, EDA e IAT para rediseñar packaging y estrategia de Colombia Snacks S.A.S. frente a Nestlé y…
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Cascadia Crest — Stadium Sponsorship (Sports Marketing)
A 4-round sports-marketing simulation: a $17M FY26 partnerships gap, two naming-rights finalists, an NIL athlete crisis, a streaming-era pricing…
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Co-Creation or Co-Destruction — Redesign Foyer Connecté's Service Journey
A four-round, advanced service-design simulation set inside Foyer Connecté SAS, a Lille-based connected-home energy service with 240,000 subscribers…
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Customer Lifetime Value Lab
Manage Helix, a B2B SaaS company, across 6 quarters by balancing customer acquisition, retention, and monetization decisions.
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CX Architect — Customer Experience Design
Simulation where participants lead a CX transformation at a LATAM telecom, allocating budget across five lifecycle stages to improve NPS, reduce…
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El Arte de Valer Más — Luxury Brand Management
Simulation where students manage Casa Andina Collections S.A., a Lima-based luxury fashion brand, learning to balance brand desirability, heritage…
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Experience by Design — Rebuild GharSe's Two-Sided Marketplace
A four-round, advanced services-marketing and digital-platform simulation set inside GharSe, a four-year-old Indian home-services marketplace…
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Financial Services Marketing — Banco Andino
Lead the digital marketing launch of a new savings account for millennials at a Colombian retail bank.
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La Personalización a Escala
Simulation where teams guide RetailLoyalty S.A. from demographic to behavioral customer segmentation, modeling ROI, choosing implementation paths…
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Luxury Brand Strategy: Heritage, Exclusivity & Digital Tension
Lead MAISON VÉREL, a prestigious French luxury house, through six strategic rounds navigating the fundamental luxury paradox: how to grow revenue…
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Make the SHIFT — Behaviour-Change Marketing at Maple & Meadow Foods
A four-round, intermediate sustainability-marketing simulation set inside Maple & Meadow Foods Co., a mid-size Canadian packaged-foods company in…
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Marketing de Experiencias
Simulation where learners design experiential marketing campaigns for an eco-tourism park in the Colombian Andes, balancing emotional impact…
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Marketing Farmacéutico
Simulation where the learner manages pharmaceutical marketing strategy for a hypertension medication in Colombia, balancing physician engagement…
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Marketing Industrial: Aceros Colombianos
Simulation to teach B2B industrial marketing strategy through managing steel sales cycles, stakeholder relationships, RFP processes, and commodity…
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Marketing para ONGs
Simulation to practice NGO fundraising strategy: allocate marketing budget across major donors, crowdfunding, and corporate partnerships to reach a…
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Marketing Político en Colombia
Simulation to teach political campaign strategy through a Colombian presidential race: voter segmentation, earned vs. paid media allocation…
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MindMarket: Neuromarketing & Decision Neuroscience
Navigate four high-stakes neuromarketing decisions for the VERADA MERIDIAN beverage launch.
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Service Excellence Live: The Shift-Lead Seat
Three-round live decision simulation: a contact-centre shift lead at Caribia Banca Digital handles the first 90 minutes of an unplanned…
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Service That Sells — Maharlika Bank's Service-Brand Recovery
A four-round, intermediate marketing and services-management simulation set inside Maharlika Bank, a PHP 38-billion universal retail bank in Makati…
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Signal to Service
You are the CMO of Lumina Media Group, a Milan-based music-and-podcast streaming company sitting on one of Italy's richest first-party behavioural…
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The Jersey Deal
Run sponsorship sales for the Des Moines Thunder Double-A minor league baseball team: value assets with CPM math, close a $75K Jersey Patch with…
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The Retail Promotion
Memorial Day weekend at the Boise-Towne Trailhead Outfitters flagship.
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Trade Marketing — Bebidas Funcionales Andinas
Simulation to practice trade marketing strategy for a functional beverage brand in Colombian supermarkets.
Marketing digital23
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El Perfil Perfecto
Simulación de gestión de redes sociales para una pequeña panadería dominicana — personalidad de marca, estrategia de contenido orgánico y gestión de…
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Haz Clic — Campaña de Marketing Digital
Simulación donde los estudiantes actúan como equipo de marketing digital de TiendaRico S.A.S., una microempresa de alimentos artesanales en Medellín.
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Marketing de Contenidos — Seguros Vida Colombiana
Simulación de 4 rondas sobre estrategia de content marketing en una aseguradora colombiana tradicional con presupuesto pequeño (COP 80M) compitiendo…
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Marketing en Redes Sociales
Simulación de estrategia de marketing digital multicanal para una marca colombiana de bebidas energéticas, con gestión de crisis por viralidad…
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SEO y Marketing en Buscadores — Flores Online Colombia
Simulación de 4 rondas (trimestres) donde el equipo dirige el presupuesto anual de SEO + SEM (COP 40M) de Flores Online Colombia, decidiendo…
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AI in the Marketing Mix — Rebuild Lumio's Engine Without Burning the Brand
A four-round, advanced marketing-strategy simulation set inside Lumio, a London-headquartered direct-to-consumer beauty brand (GBP 240M revenue, GBP…
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Click-Through: Running a Digital Ad Campaign for Stoop Kicks
A 3-round digital marketing simulation where student teams manage a $500 ad budget for a Brooklyn sneaker reseller across Google, Meta, and TikTok…
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CreatorEngine: Influencer Marketing & Creator Economy
Executive simulation in which participants run a quarterly influencer marketing strategy for Aura Cosmetics, a $45M Gen Z beauty brand in Mexico City.
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Digital Marketing War Room
Simulate omnichannel campaign optimization as CMO of a D2C skincare brand, allocating a $500K quarterly budget across six digital channels over four…
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Digital Pivot — Dom & Styl's Board ROI Mandate
A four-round, advanced, marketing-led digital-transformation simulation set inside Dom & Styl S.A., a Warsaw home-and-lifestyle brand with PLN 920…
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DigitalFunnel: Performance Marketing & Analytics Lab
Simulation where participants serve as CMO of Belleza Andina, a D2C beauty brand, navigating channel strategy, A/B testing, attribution modeling…
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Display Network Planner — Buhi & Bramble
Run a $75/day display campaign for a small leather-goods e-commerce brand across six simulated weeks.
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E-Commerce Launch Playbook: From Zero to Profitable
Simulation where participants launch a D2C e-commerce brand and must reach profitability within 12 months by managing marketing funnels, unit…
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El Embudo — Funnel Optimization & Conversion Analysis
Simulation to teach digital funnel optimization, conversion analysis, and marketing attribution for an e-commerce platform facing simultaneous…
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El Gerente de Medios
Simulation to teach paid digital media management: budget allocation across Google Ads, Meta, TikTok and Display, ROAS and CPA optimization, Quality…
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El Marketing Digital Ágil
Simulation to design and execute a data-driven digital marketing campaign with rapid A/B testing, competitive response, and ROI accountability for a…
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HiveStrat: Social Media Strategy & the Honeycomb Framework
Strategic social media simulation where participants allocate resources across the seven honeycomb building blocks (Identity, Presence, Sharing…
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La Crisis de Reputación Online
Simulation to teach online reputation crisis management for a hospitality business — learners assess damage from cascading operational failures…
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The Content Calendar
Run organic social media for Cedar & Cinder candle co. across five platforms with no paid budget.
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The Influencer Deal
Vet a creator, negotiate a five-line-item rate-card, fix FTC disclosure failures, and write the CFO post-campaign readout — four rounds that walk…
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The Perfect Profile
Student teams run a 30-day organic social media campaign for Salty Dog Surf Shop in Pacific Beach, San Diego.
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The PPC Bidder
Run a $50/day Google-Ads-style search campaign for a small leather-goods e-commerce brand.
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Word on the Street — Containing a Marketplace Rumor at Tulsi Naturals
A four-round, advanced digital-marketing and brand-crisis simulation set inside Tulsi Naturals Pvt.
Ventas y salida al mercado21
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El Vendedor
Simulación para practicar venta consultiva, manejo de objeciones y recuperación de servicio al cliente en tres encuentros con clientes de ChiloéMar…
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El Vendedor Consultivo
Simulación para practicar metodología de venta consultiva B2B: discovery con SPIN Selling, manejo de objeciones, licitación competitiva, negociación…
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Gestión de Canales de Distribución
Simulación para negociar términos de canal, evaluar distribuidores vs. venta directa, y calcular rentabilidad por canal en una empresa de snacks…
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Marketing Rural en Colombia
Semillas Andinas S.A.S. camino a 10,000 productores: rediseno de go-to-market rural en Cauca, Huila y Narino con decisiones sobre red de campo…
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Ventas B2B en Colombia
Simulación de venta consultiva B2B para SaaS de gestión de flotas en Colombia.
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Channel Conflict — Direct, Partner, or Both?
MBA-band Sales Leadership simulation in which a Channel Strategy task force at CoEditor.io has 75 minutes to design a governance regime that…
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Costaria RFP — Public-Sector Bid Discipline
A four-round Industry-Verticals MBA simulation that compresses the first ten days of an IDB-financed solar+storage RFP into a bid/no-bid memo…
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Cruzando el Abismo
Simulation to teach technology adoption lifecycle strategy using Moore's Crossing the Chasm framework, applied to a LATAM AgriTech startup…
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DealHunter — B2B Key Account & Enterprise Sales
Simulation to teach enterprise B2B sales process, multi-stakeholder orchestration, MEDDIC qualification, and competitive defense through a stalled…
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El Territorio es Tuyo — B2B Sales Force Management
Simulation where students manage the 24-rep sales force of InduMed S.R.L., a Colombian medical device distributor, making decisions on territory…
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Forecast Discipline at CoEditor — From Sandbagging to Calibrated Confidence
Sales-leadership simulation for MBA Track 3B.
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Inside the Informal Market — Greenfield's Naira Beachhead
A four-round, advanced consumer-goods (FMCG) and route-to-market simulation set inside Greenfield Beverages Nigeria Ltd. (Lagos, NGN 31bn revenue, a…
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La Máquina de Ventas
Simulation where participants act as National Sales Director of a Chilean B2B industrial company, rebuilding sales force capability through pipeline…
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Plan Meets Pipeline — Northbridge's Revenue Engine
A four-round, intermediate B2B go-to-market simulation set inside Northbridge Systems Inc., a Mississauga-based B2B industrial-software company (CAD…
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Sales Comp Redesign — Quotas, Accelerators, and the Death of Caps
MBA-level sales compensation redesign simulation.
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Sales Force Optimization: Territory, Compensation & Pipeline
Step into the role of VP of Sales at NexaCore Solutions and optimize territory design, compensation architecture, and pipeline management to turn…
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The CRO Seat — First 90 Days Running a $200M ARR Sales Org
MBA Track 3B Sales Leadership simulation.
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The First Close
Three-round sales fundamentals simulation for US high school students.
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The Key Account Gambit — Liant Composants' Portfolio Defence
A four-round, advanced B2B Key Account Management simulation set inside Liant Composants, a EUR 72M French industrial-fastening SME near Lyon (28%…
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The Sales Pitch — Riverstone Coffee × Blue Ridge Hotel Group
B2B sales call simulation.
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Transform the Salesforce — Thornbury's Digital Mandate
A four-round, advanced commercial-transformation simulation set inside Thornbury Industrial Supplies Ltd., a £148M UK B2B distributor of MRO…
Gestión de marca y producto20
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El Lanzamiento — Desarrollo y Lanzamiento de Nuevo Producto
Simulacion para practicar el proceso de desarrollo y lanzamiento de un nuevo producto en ALPAC, una empresa peruana de alimentos procesados…
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Gestión de Marca: Café El Origen
Simulación para practicar decisiones de arquitectura de marca, extensión de línea y posicionamiento internacional de una empresa colombiana de café…
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Arroba Brand Journey: From Startup to Digital Scale
Guide the Arroba brand through four strategic phases — product launch, competitive battle, portfolio expansion, and digital transformation — making…
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Brand Builder — Café Cordillera's Sustainability Relaunch
A four-round, advanced brand & sustainable-marketing simulation set inside Café Cordillera S.A., a Costa Rican premium-coffee company in Heredia…
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Brand Portfolio P&L: FMCG Multi-Channel Brand Management
Manage three FMCG brands simultaneously — VIVE (Cash Cow), NATIVA (Star), and FORTE (Dog) — across retail, e-commerce, and D2C channels over 4…
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Brand Signals — Vista's Warmth, Competence & Morality Under Fire
A four-round, intermediate brand-and-sustainability marketing simulation set inside Karst Foods d.o.o., a Slovenian food-and-beverage company whose…
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Brand Under Pressure — Zuriel Foods' 5-Day Reputation Crisis
A four-round, advanced corporate-brand and crisis-communication simulation set inside Zuriel Foods Plc., a listed Nigerian FMCG (NGN 84bn revenue…
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BrandFusion: Co-Branding and Strategic Partnership Lab
Simulation to teach co-branding strategy, brand equity management, and partnership deal structuring through the AXIS Market consumer goods ecosystem
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Creative Director — A Season at Maison Lievre
A four-round, advanced fashion/luxury simulation.
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Crisis de Marca
Simulation where learners manage a brand crisis triggered by an influencer ally posting polarizing political content, balancing retailer…
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Decode the Brand
A Level-4 brand-semiotics simulation set at Verveine & Co., a Paris-based herbal-infusion brand (EUR 96M revenue, 11% margin) that leads French…
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GlowUp — Beauty, Wellness & Personal Care Industry Strategy
Simulation where participants manage a multi-brand beauty and wellness portfolio across skincare, haircare, color cosmetics, and wellness…
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La Cartera y el Mapa
Simulation to teach product portfolio management and perceptual mapping through a Chilean personal care company facing cannibalization, innovation…
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La Marca
Brand management simulation where teams reposition a Chilean wine heritage brand, manage a critic-driven reputation crisis using SCCT, and evaluate…
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Marketing for Impact — Grow Botané Without Greenwashing
A four-round, advanced purpose-led-branding simulation set inside Botané SAS, a Lyon-based EUR 78M natural personal-care brand (9% EBIT, 240 staff)…
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Pharmaceutical Launch Strategy: Pipeline to Market
Simulation where participants act as Commercial Launch Director for CARDIVEX (empavatin), allocating an $18M budget across six strategic levers over…
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RetailSim: FMCG Brand Portfolio & Channel Strategy
Manage a three-brand FMCG portfolio across LATAM markets, balancing brand-building investment against trade promotion, pricing architecture, channel…
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ShelfImpact: Packaging, Design & Sensory Marketing Lab
Simulation where learners manage packaging design for VERDANT, a premium plant-based snack line at Novara Consumer Goods.
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The Brand Brief
Draft a defensible one-page brand brief for Lumen and Larkspur Co.
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Trust by Design — Launch Demir Asistan Without Breaking Brand Trust
A four-round, advanced brand-management simulation set inside Demir Bank A.Ş., a mid-size Istanbul retail bank (4.2M customers, 310 branches, net…
Estrategia de precios16
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El Precio Correcto
Simulacion de estrategia de pricing para AeroHonduras, aerolinea regional hondurena.
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El Precio Correcto — Pricing Basics Microsim
Simulación para enseñar la relación entre precio, demanda, ingreso y costo a través de decisiones de pricing para tres productos de una cafetería…
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Pricing Power: Dynamic Revenue Management
Simulacion ejecutiva donde los participantes asumen el rol del Comite de Revenue Management del Hotel Pacifico y deben optimizar tarifas, asignacion…
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B2B Value-Based Pricing — Sentinela LatAm Pipeline
MBA-band Express simulation (Track 3A) putting participants inside the Petrolia Industrial Services Sentinela commercial team.
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ConsultingRateSetting — What's My Day Rate?
Solo consulting pricing simulation: run the 4 rate-setting methods (cost-plus, market-comp, value-based, salary-anchor), pick a target rate matched…
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El Canal de Remesas
Simulation to teach competitive pricing dynamics, unit economics analysis, and strategic response to price wars in the fintech remittance market.
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Fund the Program — Repricing an Executive-Education Portfolio
A four-round, intermediate finance-and-strategy simulation set inside Escuela de Alta Gerencia del Pacífico (EAGP), the executive-education unit of…
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Habitación con Vista al Margen — Revenue Management Hotelero
Simulation to teach hotel Revenue Management through pricing, channel mix, overbooking, and strategic decisions at a boutique hotel in Cartagena de…
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Hotel Revenue Maximizer
Simulation to teach hotel revenue management (yield management) through dynamic pricing, channel distribution, group booking displacement analysis…
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La Estrategia de Precios
Simulation where learners practice dynamic pricing, tiered segmentation, and margin optimization for a mobile telecom operator competing in Central…
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La Temporada Baja
Revenue management simulation where learners optimize pricing, channel mix, and market segmentation for a luxury diving resort in Honduras facing…
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Price the Tier — Re-architect Brücke Mobility's Pricing After the Fairness Backlash
A four-round, advanced pricing and revenue-management simulation set inside Brücke Mobility GmbH, a Düsseldorf mobility-subscription company with…
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Price Wars — When to Match, When to Hold, When to Defect
MBA Track 3A closing simulation: diagnose Boravia 18% cola price cut, design a calibrated portfolio response across five tactics (promo-not-list…
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Pricing in Services — Why the Hourly Rate Is Hurting You
MBA-band pricing-transformation lab.
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Sentinela Re-Pricing — Petrolia B2B Brand Premium Defence
MBA simulation: defend a 22% B2B price premium under Schneider EcoStruxure attack inside a Pemex RFP.
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Subscription & Tiering Design — The Three-Tier Sweet Spot
MBA-band pricing-transformation lab.
Fundamentos de marketing13
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El Segmento
Simulación de segmentación de mercado, targeting y posicionamiento para una fintech de banca móvil en Honduras enfrentando competencia del banco…
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Investigación de Mercados Cualitativa — Bebidas Naturales Colombia
Simulación de 4 rondas sobre investigación cualitativa (etnografía, focus groups, entrevistas) y la brecha dicción-acción en el lanzamiento de una…
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Investigación de Mercados Cuantitativa
Simulación de 4 rondas en la que un equipo de investigadores de mercado diseña una muestra, analiza datos, estima el tamaño del mercado de alimentos…
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Marketing Primer: La Decisión del Mercado
Simulación interactiva de 3 trimestres donde el estudiante asume el rol de Director de Marketing de Sabores del Valle S.A., una empresa peruana de…
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Comunicación Integrada de Marketing
Simulation to teach integrated marketing communication through a multichannel campaign for a Colombian telecom company, balancing budget allocation…
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Consumer Psychology — Energía Plus Brand Strategy
Simulation to teach consumer psychology concepts through energy drink brand management in Colombia.
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El Analista
Simulation to teach marketing analytics and data-driven decision making through RFM segmentation, GA4 analysis, and TAM-SAM-SOM market sizing at…
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El Consumidor Andino
Simulation to teach consumer behavior frameworks (Attitude-Behavior Gap, Price-Quality Heuristics, Negativity Bias, Hofstede Cultural Dimensions)…
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FMCG Arena: Consumer Goods Competitive Operations
Simulation to teach FMCG brand management, multi-channel distribution, trade promotion ROI, and competitive pricing strategy across three customer…
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Glocal Balancing Act — Aurelia Türkiye's Twin-Engine H2 Plan
A four-round, advanced global-marketing simulation set inside Aurelia Türkiye, the Istanbul subsidiary of a €14 billion European home- and…
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La Decisión del Lanzamiento
Microsimulation to teach marketing mix fundamentals (4Ps) through a product launch scenario for a Peruvian artisanal food startup targeting…
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Launch Lab: Design the 4P Mix For Your Tribe
Play a junior brand manager at Halo Brands Ltd.
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Marketing Mix Live: 7Ps for the School Snack Bar
A live, three-round marketing lab where IB Business Management students take over The Hub — a student-run snack bar at Greenfield International…
Otras categorías
- Contabilidad y análisis
- Economía
- Emprendimiento e innovación
- Estrategia y dirección
- Finanzas y banca
- Liderazgo y negociación
- Métodos cuantitativos
- Negocios internacionales
- Operaciones y cadena de suministro
- Personas y liderazgo
- Sectores de actividad
- Sostenibilidad y ESG
- Tecnología e IA
- Ética, derecho y gobernanza
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