Marketing & Sales · Specialized Marketing

Marketing Político en Colombia

Simulation to teach political campaign strategy through a Colombian presidential race: voter segmentation, earned vs. paid media allocation, messaging alignment, and crisis response in a polarized electoral landscape.

12 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Message Focus
  • Target Region
  • Ad Spend (COP Millions)
  • Media Strategy
  • Crisis Response

What participants track

What participants follow on screen as the rounds go by:

  • Campaign Decisions
  • Campaign History

Subjects covered

Designed for courses in Specialized Marketing.

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