Marketing & Sales · Specialized Marketing

Marketing de Experiencias

Simulation where learners design experiential marketing campaigns for an eco-tourism park in the Colombian Andes, balancing emotional impact, visitor logistics, brand equity, and financial sustainability.

12 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Experience Type
  • Experience Investment ($)
  • Promotion Channel
  • Ticket Price ($)

What participants track

What participants follow on screen as the rounds go by:

  • Design Your Experience
  • Week Results

Subjects covered

Designed for courses in Specialized Marketing.

  • Brand Strategy & Management
  • Tourism & Destination Management

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