Marketing & Sales · Specialized Marketing

Customer Lifetime Value Lab

Manage Helix, a B2B SaaS company, across 6 quarters by balancing customer acquisition, retention, and monetization decisions. Build toward Series B qualification by improving NRR, LTV:CAC ratio, CAC payback period, and cash runway.

6 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 6 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Monthly Acquisition Budget ($)
  • ICP Targeting
  • CAC Strategy
  • Customer Success Investment
  • Upsell Motion
  • Pricing Strategy
  • Product Investment Focus

What participants track

What participants follow on screen as the rounds go by:

  • Your Decisions This Quarter
  • Series B Readiness

Subjects covered

Designed for courses in Specialized Marketing.

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