Marketing & Sales · Pricing Strategy

Habitación con Vista al Margen — Revenue Management Hotelero

Simulation to teach hotel Revenue Management through pricing, channel mix, overbooking, and strategic decisions at a boutique hotel in Cartagena de Indias, Colombia. Students maximize RevPAR across 3 quarters spanning peak season, shoulder season, and a demand shock.

3 rounds MBA & Masters English, Español
All simulations Get started
Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Rack Rate (COP/night)
  • OTA Rate Strategy
  • Direct Channel Allocation (%)
  • Overbooking (%)
  • Accept Tour Operator Group? (40 rooms × 3 nights @ COP 195,000)
  • Minimum Stay Requirement
  • Front-Desk Staffing Level
  • Flash Promotion Budget (COP)
  • Emergency Revenue Recovery Tactic
  • Selva Hotels Franchise Offer (COP 850M renovation)

What participants track

What participants follow on screen as the rounds go by:

  • Q1 — Peak Season: Carnavales
  • Quarter History

Subjects covered

Designed for courses in Pricing Strategy.

  • Pricing Strategy & Revenue Management
  • Hospitality Food & Beverage Operations

See all Marketing & Sales simulations →

Ready to use Habitación con Vista al Margen — Revenue Management Hotelero with your students?

Contact us and we'll set you up with a free trial session.

Contact us