Marketing & Sales · Pricing Strategy

Hotel Revenue Maximizer

Simulation to teach hotel revenue management (yield management) through dynamic pricing, channel distribution, group booking displacement analysis, and guest satisfaction optimization at a 200-room boutique hotel

12 rounds MBA & Masters
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Average Daily Rate ($)
  • OTA Allotment (%)
  • Marketing and Loyalty ($)
  • Service Quality ($)
  • Group Booking

What participants track

What participants follow on screen as the rounds go by:

  • Monthly Briefing
  • Group Booking Request
  • Competitive Intelligence
  • Monthly Decisions

Subjects covered

Designed for courses in Pricing Strategy.

  • Pricing Strategy & Revenue Management
  • Dynamic Pricing & Yield Management

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