Price the Tier — Re-architect Brücke Mobility's Pricing After the Fairness Backlash
A four-round, advanced pricing and revenue-management simulation set inside Brücke Mobility GmbH, a Düsseldorf mobility-subscription company with…
About this simulation
MBA-band pricing-transformation lab. Vega Asociados (28-lawyer Costarian law firm) has watched realisation fall from 92% to 78% as best clients underpay and worst clients overpay.
As the Costa Consulting Partners pricing team, diagnose the four pathologies of the hourly rate, design a productised pricing portfolio (productised SKUs, subscription retainers, hybrid base-plus-success) with scope discipline and parallel partner-comp realignment, and defend the recommendation to the Executive Committee with a conservatively-realistic +8 to +12 pp realisation recovery commitment.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.