Marketing & Sales · Pricing Strategy

Subscription & Tiering Design — The Three-Tier Sweet Spot

MBA-band pricing-transformation lab. Diagnose CoEditor.io's flat €29/seat plan that has capped NRR at 98%, design a three-tier subscription architecture with a feature-fence map aligned to willingness-to-pay, and defend the migration plan in front of a Board voting in 90 days.

3 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Pricing architecture
  • Number of tiers
  • Starter price (€/seat)
  • Business price (€/seat)
  • Enterprise baseline (€/seat)
  • SSO + admin console fence
  • Compliance (SOC 2, HIPAA) fence
  • API access fence
  • Dedicated CSM fence
  • Migration approach

What participants track

What participants follow on screen as the rounds go by:

  • Why is flat single-tier hurting NRR?
  • Choose the architecture
  • Tier prices and feature fences
  • Migration and Board commitment
  • AI-coach analysis
  • NRR trajectory

Subjects covered

Designed for courses in Pricing Strategy.

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