El Precio Correcto
Simulacion de estrategia de pricing para AeroHonduras, aerolinea regional hondurena.
About this simulation
MBA-band Express simulation (Track 3A) putting participants inside the Petrolia Industrial Services Sentinela commercial team. Twelve refinery deals across LatAm — choose pricing structure (Conservative Fixed / Premium Fixed / Outcome-Based), set list price against the EVE waterfall, and respond to procurement counter-attacks while building pricing discipline across the franchise.
Anchored on the Nagle and Müller five-step value-pricing process and the Hinterhuber/Liozu evidence on VBP-at-scale.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.