Plan Meets Pipeline — Northbridge's Revenue Engine
A four-round, intermediate B2B go-to-market simulation set inside Northbridge Systems Inc., a Mississauga-based B2B industrial-software company (CAD…
About this simulation
A four-round Industry-Verticals MBA simulation that compresses the first ten days of an IDB-financed solar+storage RFP into a bid/no-bid memo, win-theme architecture, integrity due-diligence on a yellow-flagged local partner, and a gate-review with the CEO. Practice the disciplines that decide which bids win before the technical proposal is even written.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.