Marketing & Sales · Marketing Fundamentals

El Analista

Simulation to teach marketing analytics and data-driven decision making through RFM segmentation, GA4 analysis, and TAM-SAM-SOM market sizing at Natura Colombia S.A.S.

3 rounds MBA & Masters English, Español
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Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • D1: Priority segment for Serie Andina investment
  • D2: Is the Instagram = buyer analysis correct?
  • D3: What is the most urgent problem shown by this data?
  • D4: What analytical error is the junior analyst making?
  • D5: Most likely hypothesis for the mobile conversion problem?
  • D6: Calculate SOM for Barranquilla Year 1
  • D7: Correct executive summary structure?

Subjects covered

Designed for courses in Marketing Fundamentals.

  • Marketing Analytics & Attribution

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