Marketing & Sales · Brand & Product Management

Crisis de Marca

Simulation where learners manage a brand crisis triggered by an influencer ally posting polarizing political content, balancing retailer relationships, legal risk, public sentiment, and brand recovery over 4 critical rounds

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Strategy
  • Parameter

Subjects covered

Designed for courses in Brand & Product Management.

  • Mergers, Acquisitions & Corporate Restructuring
  • Risk Management
  • Brand Strategy & Management

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