Marketing & Sales · Marketing Fundamentals

La Decisión del Lanzamiento

Microsimulation to teach marketing mix fundamentals (4Ps) through a product launch scenario for a Peruvian artisanal food startup targeting university students

3 rounds Undergraduate

Preview

Who it is for

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Proteína Vegetal — S/. 2.80/ud
  • Proteína Whey — S/. 3.10/ud
  • Eco-kraft (+S/. 0.15/ud)
  • Bolsa sellada al calor (+S/. 0.28/ud)
  • Manga de cartón premium (+S/. 0.55/ud)
  • Económico — S/. 4.50
  • Estándar — S/. 6.50
  • Premium — S/. 8.90
  • Redes Sociales — S/. 8,000
  • Activación en Campus — S/. 12,000

What participants track

What participants follow on screen as the rounds go by:

  • Fórmula
  • Empaque
  • Nivel de Precio
  • Canal Promocional

Subjects covered

Designed for courses in Marketing Fundamentals.

  • Marketing Management & Strategy
  • Product Management & New Product Development

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