Marketing & Sales · Sales & Go-To-Market

Cruzando el Abismo

Simulation to teach technology adoption lifecycle strategy using Moore's Crossing the Chasm framework, applied to a LATAM AgriTech startup navigating beachhead selection, whole-product design, go-to-market execution, and competitive response

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Beachhead Selection.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Beachhead Segment
  • Ecosystem Partners (₲M)
  • Product Localization (₲M)
  • Reference Customers (₲M)
  • Agronomic Content Library (₲M)
  • Direct Enterprise Sales (₲M)
  • Agri-Distributor Channel (₲M)
  • Digital Demand Generation (₲M)
  • Co-op Extension Partnerships (₲M)
  • Pricing Architecture

Subjects covered

Designed for courses in Sales & Go-To-Market.

  • Digital Marketing Strategy
  • Product Management & New Product Development

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