Marketing & Sales · Specialized Marketing

La Personalización a Escala

Simulation where teams guide RetailLoyalty S.A. from demographic to behavioral customer segmentation, modeling ROI, choosing implementation paths, and designing go-to-market strategies for personalization at scale using 500M+ transactions

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Behavioral Segmentation Design.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Number of Segments
  • RFM Weight (1–10)
  • Category Depth (1–10)

Subjects covered

Designed for courses in Specialized Marketing.

  • Competitive Dynamics & Industry Analysis
  • Customer Relationship Management

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