Marketing & Sales · Digital Marketing

The Content Calendar

Run organic social media for Cedar & Cinder candle co. across five platforms with no paid budget. Master cadence, per-platform reformat, evergreen pillars, and the trend-jack decision over four simulated weeks.

4 rounds MBA & Masters English, Español

Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Audit & Calendar Build.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Instagram posts/wk
  • TikTok posts/wk
  • X posts/wk
  • LinkedIn posts/wk (founder account)
  • YouTube Shorts posts/wk
  • Per-platform reformat
  • Content mix
  • Trend-radar decision

What participants track

What participants follow on screen as the rounds go by:

  • Calendar Decisions
  • Weekly Performance Log
  • Reach, Engagement & Clicks Over Time

Subjects covered

Designed for courses in Digital Marketing.

Ready to use The Content Calendar with your students?

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