Marketing & Sales · Digital Marketing

E-Commerce Launch Playbook: From Zero to Profitable

Simulation where participants launch a D2C e-commerce brand and must reach profitability within 12 months by managing marketing funnels, unit economics, fulfillment, and competitive events.

12 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Marketing Budget ($)
  • Avg. Selling Price ($)
  • TOFU — Awareness
  • BOFU — Conversion
  • MOFU — Retargeting
  • Fulfillment Model

What participants track

What participants follow on screen as the rounds go by:

  • Monthly Decisions
  • Funnel Budget Allocation (%)
  • Monthly History

Subjects covered

Designed for courses in Digital Marketing.

  • Digital Business Strategy & Transformation
  • Digital Marketing Strategy
  • Go-To-Market Strategy

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