Marketing & Sales · Digital Marketing

El Marketing Digital Ágil

Simulation to design and execute a data-driven digital marketing campaign with rapid A/B testing, competitive response, and ROI accountability for a Colombian CPG brand.

4 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • 📱 Social Media (%)
  • 🔍 Search Ads (%)
  • ✉️ Email Marketing (%)
  • Pricing Strategy
  • Content Approach

What participants track

What participants follow on screen as the rounds go by:

  • Channel Allocation & Strategy

Subjects covered

Designed for courses in Digital Marketing.

  • Scenario Planning & Strategic Foresight
  • Risk Management
  • Pricing Strategy & Revenue Management

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See all Marketing & Sales simulations →

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