Marketing en Redes Sociales
Simulación de estrategia de marketing digital multicanal para una marca colombiana de bebidas energéticas, con gestión de crisis por viralidad…
About this simulation
Simulation to teach paid digital media management: budget allocation across Google Ads, Meta, TikTok and Display, ROAS and CPA optimization, Quality Score, creative A/B testing, Buen Fin seasonal strategy, and multi-touch attribution models — contextualized for the Mexican digital advertising ecosystem with Ropa Norte S.A. de C.V.
Who it is for
An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Estrategia de Medios.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.