Marketing & Sales · Digital Marketing

The Influencer Deal

Vet a creator, negotiate a five-line-item rate-card, fix FTC disclosure failures, and write the CFO post-campaign readout — four rounds that walk students through the canonical influencer-marketing operating cycle for a $12K Riverline Threads brief.

4 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Vetting Decision
  • Fee Structure
  • Deliverables
  • Exclusivity
  • Usage Rights
  • FTC Compliance Clause
  • #ad Placement
  • Verbal Disclosure (first 5s of Reel)
  • Stories: Paid Partnership Sticker
  • Redline FTC Clause

Subjects covered

Designed for courses in Digital Marketing.

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