Marketing & Sales · Digital Marketing

HiveStrat: Social Media Strategy & the Honeycomb Framework

Strategic social media simulation where participants allocate resources across the seven honeycomb building blocks (Identity, Presence, Sharing, Relationships, Conversations, Reputation, Groups) to build a coherent digital strategy for Colmena Foods against competitor VidaVerde.

4 rounds MBA & Masters
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About this simulation

Strategic social media simulation where participants allocate resources across the seven honeycomb building blocks (Identity, Presence, Sharing, Relationships, Conversations, Reputation, Groups) to build a coherent digital strategy for Colmena Foods against competitor VidaVerde. Teaches that deliberate trade-offs outperform broad coverage.

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Content and Identity %
  • Engagement and Presence %
  • Community Building %
  • Monitoring and Reputation %

What participants track

What participants follow on screen as the rounds go by:

  • Honeycomb Building Blocks
  • Budget Allocation
  • VidaVerde Competitor Intel

Subjects covered

Designed for courses in Digital Marketing.

  • Social Media Marketing & Community Management
  • Digital Communication & Social Media for Leaders

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