Marketing & Sales · Pricing Strategy

El Canal de Remesas

Simulation to teach competitive pricing dynamics, unit economics analysis, and strategic response to price wars in the fintech remittance market. Players manage RemesaFácil S.A., a Honduran fintech startup facing aggressive price cuts from Western Union.

4 rounds Executive English, Español
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Preview

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Commission Rate (%)
  • Marketing Budget (USD)
  • Product Investment (USD)

Subjects covered

Designed for courses in Pricing Strategy.

  • Competitive Dynamics & Industry Analysis
  • Fintech & Digital Banking
  • Pricing Strategy & Revenue Management

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