Every student decides. The whole class sees it.
Launch a case in class, collect each student's decision and justification, project how the class splits and score the arguments with a rubric. Or upload your own case and turn it into an interactive one.
- Live voting
- Written justification
- AI-assisted rubric
- Your case from a PDF
One session, two votes and a debate grounded in data
You set the pace from the console: the class only moves on when you say so.
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You open the vote
You pick the case when you create the session. Students open it in their browser, with their account, and read it at their own pace.
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Each student decides and justifies it
They choose an option and explain why, with the minimum number of words you set. The consequence of their decision stays hidden until you reveal it.
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You reveal how the class splits
The projector shows the distribution without names. Your console shows who chose what and what they wrote.
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Debate and a second vote
After the discussion the class votes again. You see how many changed their mind and where they went.
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You score and close
The rubric scores each justification. You correct whatever you want and send the grades to the gradebook.
Vote the way a student would
A miniature sample case. Pick an option and see what you would see on the projector.
Café Norte runs twelve coffee shops and has the budget for a single bet this year. Sales per shop have been falling for two years.
Pick an option to vote
If we don't grow now, competitors will take those streets.
First we have to fix why customers stopped coming back.
The customer has changed: they buy from home.
Cases ready for class
510 interactive cases, each built around one decision, in Spanish and English. Open any of them to read how it starts; the rest opens with your institution's access code.
- Decision & Risk The 09:00 Meeting You are Tobias Wexler-Marín, general counsel of Plumeline.io, a San Francisco software company. At 06:48 on Tuesday 16 June 2026 you read the email your…
- Operations 1.30 Against 1.80 You are Rhian Powell, Senior Responsible Owner of Pennine Connect, the public company set up to deliver 38 kilometres of railway and two new stations…
- Ethics & Governance The 2020 Promise You are Rodrigo, 52, CEO of Verdana Cosméticos — a Brazilian mid-cap consumer-goods firm, R$ 2.1B revenue, listed on B3. In July 2020, you published a…
- Decision & Risk The 24 Million Question You are Katrin Vollmer, Group CFO of Rheinwerk Komponenten AG, a family-controlled maker of powertrain components in Wetzlar, Germany. In thirty days the…
- Operations The 3 PM Decision You run Pan de Lola, a single-shop bakery in central Madrid. Every afternoon at 3 PM you decide how many almond croissants to bake for the 4–6 PM rush…
- Leadership & People 312 Unanswered Messages You are Paula Andrea Villamizar, national director of tutoring at Universidad Virtual Cordillera (UVC), in Colombia. It is Tuesday 13 January 2026 and the…
- Marketing The 380 Reviews You are Meera Kulkarni, head of digital marketing at Tulsi Naturals in Pune, India. In a single weekend 380 one- and two-star reviews have landed on your…
- Sustainability 480 Hours, Not One More You are Ingrid Halvorsen, director of Atlas Global Business School's Global Executive MBA, based in Barcelona with residencies in São Paulo and Singapore…
- Decision & Risk 580 in Cell A1 You are Alejandra Gómez Tovar, co-founder and executive director of Formación Digital Inclusiva (FDI), a Bogotá non-profit that trains young people from…
- Marketing The 700-Dollar Gap You are Karla Bodden, general manager of Coral Bay Resort, a 140-room dive resort on Roatán, Honduras. A new rival across the point sells the same week for…
- Leadership & People 72-Hour Team You are Dr. Inés Caballero-Donoso, 47, ICU director at Hospital Universitario Doce de Octubre in Madrid. The hospital's first hospital-wide 72-hour…
- Marketing The Accounts That Matter You run enterprise sales for a technology company in Belo Horizonte. You have a huge portfolio of accounts and limited teams, and you must decide how to…
- Strategy The Acquisition Bet You are Andoni, 49, CEO of Vortzia, a Basque industrial-automation firm. €280M revenue, 11% EBITDA margin, profitable for 14 years. On Tuesday your banker…
- Strategy The Adjacent Move You are Matías Echeñique-Vial, VP of Strategy at Trazo, a Santiago accounting-software platform for small businesses. The board wants Trazo's next act. A…
- Leadership & People After the Exit You are Marta, 61. Last Friday you stepped down as CEO of a Spanish industrial firm you led for nine years. The retirement party was generous, the press…
- Strategy After the Four Minutes You are Camille Auriol, 41, head of the innovation studio at Maison Lumière, a 134-year-old maker of cast-iron cookware in Lyon. This morning, 14 September…
- Leadership & People After the Leak You are Camille Rousseau, Site Transformation Lead at Verene Composites in Tours, France. An internal email about closing the Limoges plant has just reached…
- Data & Technology After the Screenshot You are Meera Ashcroft, Chief Marketing Officer of Lumio, a London beauty brand whose promise is never to oversell. An AI tool on trial has just published a…
- Leadership & People After the Workshop You are Anne-Claire Duval, head of learning at Banque Aurore, a regional bank headquartered in Strasbourg. The board wants to turn 2,400 counter staff into…
- Finance The Agencies' Clock You are Sirikan Charoensuk, lead portfolio manager of the Mekhala ESG Leaders Fund in Bangkok. It is Saturday, 14 March 2026; the market opens on Monday…
- Data & Technology AI in the Cohort You are Julien Mercier, Head of Tailor-Made Programs at Rhone Leadership Institute. Get the AI balance wrong and you either look dated or replace the very…
- Strategy Alianza Forja You are Carmen Etxebarria-Aldama, 42, VP Strategy at Industrias Cantábricas, a €920M Basque industrial group. A 7-year strategic alliance with the Italian…
- Leadership & People The All-Hands Speech You are Pablo, newly promoted SVP of Product at Helia, a Madrid software company. Your first all-hands as SVP is in two weeks. 800 employees will be there…
- Leadership & People Alone At The Top You are Sofia Marchetti, incoming CEO of Veranova Foods. Six months in, isolation is dulling your decisions and the board is watching.
- Negotiation Anchor First You are Mariana Ocampo-Bustos, 36, founder-CEO of NubeContable, a Bogotá-based accounting-SaaS for Andean SMEs. On Thursday at 14:00 you sit across the…
- Leadership & People Andón Clínico You are Dr. Magdalena Ríos-Echaurren, 49, Chief Medical Officer of Clínica San Pelayo, a 540-bed tertiary teaching hospital in Santiago de Chile. Six weeks…
- Decision & Risk An Anomalous Reading You are Bea Lekuona-Etxabe, 47, plant director at Petrolíticos del Nervión, a mid-size polyolefins producer in Zierbena (Bizkaia). It is Tuesday evening…
- Leadership & People The Answer Was in Toulouse You are Claire Vasseur, newly appointed Head of Innovation & Knowledge at Atelier Numérique, an engineering firm in Toulouse. Your firm pays every year to…
- Marketing The App That Saves Nothing You are Camille Rousseau, head of service design at Foyer Connecté, a Lille subscription that pairs a home-energy app with coaching to cut household bills…
- Leadership & People Before Friday's Payday You are Mario Castellanos Funes, chief executive of Golfo Hotels, five hotels spread across the tourist map of Honduras. It is Sunday 15 March, three days…
- Data & Technology Before the First Module You are Marisol Achával-Rendón, head of business processes at Helio Verde Beverages, Costaria's largest soft-drinks bottler. You have five days to write the…
- Leadership & People Before the Names You are Helen Ashworth, chair of the board of Pennine Cardiac Institute in Leeds. The director of your largest unit has resigned, the national registry…
- Leadership & People Before Thursday at Four You are Priya Nandra. On Friday you were a senior consultant at Meridian Digital Consulting in Manchester; since this Monday you lead Aurora, a…
- Negotiation Before Tokyo You are Roberto Martínez, chief executive of Grupo Empresarial Catracho in Tegucigalpa. Two very different proposals for your telecom division are on your…
- Accounting Before You Answer You are Élise Renard, six weeks into the job as Commercial Director of Liant Composants, a fastener and adhesives maker near Lyon. Your largest customer has…
- Entrepreneurship Before You Say Yes You are Priya Anand, founder and sole owner of Harrow & Vale Foods, a chilled-soup maker in Banbury, England. A national supermarket chain is offering you…
- Finance Beta and Factors You are Cristina Vega-Lorenzo, chief investment officer of a pension fund in Madrid. You're about to set the expected return for an equity portfolio tilted…
- Finance Betting on the Winter You are Núria Bonet, general manager of Estació de Serrat Blanc, a ski resort in the Vall de Ròdol, Andorra. It is 2 October 2026. The board has just…
- Sustainability Between Caring and Doing You are Annika Rehberg, Head of Sustainability at Hanseatic Naturkost in Hamburg. Seventy-one percent of the company's 1,900 people say they care about…
- Operations The Blank Hours You are Rebeca Andino Valladares, vice-president of operations at Alimentos Procesados de Honduras in Tegucigalpa. The president wants more margin without…
- Decision & Risk The Blank Line You are Élodie Vasseur, CEO of Lutèce Mobility in Lyon. Your largest customer has put its next contract out to tender, your in-house technology bet has just…
- Operations The Blank Slide You are Claudia Ríos, two months into the job as chief executive of Maravillas del Hogar, a chain of 28 home-improvement stores in Peru. Tomorrow, 12 May…
- Accounting The Bogotá Fraud You are Joaquim Sánchez-Bermúdez, CEO of Aurelia Consulting Group, a digital transformation consultancy with 850 consultants across Madrid, Mexico City and…
- Economics Boom or Peak? You are Lucía Ferreyra, VP of Strategy at Aceros del Plata, an electric-arc steel mini-mill in Campana, Buenos Aires province. The mill is running at 92% of…
- Leadership & People The Brilliant Derailer You are Priya Nandakumar, an executive coach retained by a scale-up. Your credibility and a fraying leadership team depend on how you handle one derailing…
- Operations A Budget That Doesn't Fit You are Nadia Brennan, senior producer at a small Austin event agency, and you run HelioConnect, Helio Labs' annual customer conference. In sixty-four days…
- Strategy Building for the Turn You are Ricardo Salgado, Executive Director of Executive Education at Atlantica Business School. A misjudged portfolio leaves the region's firms, and your…
- Leadership & People The Bundle Nobody Uses You are Grace Adeyemi, Deputy Director of Quality Improvement at Riverside Vale, a 620-bed NHS hospital in the English Midlands. A coroner has just found…
- Sustainability Cacao Trazable You are Gabriel Echavarría-Toro, founder-CEO of Chocolatería Bacatá, a Bogotá bean-to-bar chocolate maker. A large European buyer wants a long-term contract…
- Decision & Risk The Canal Before the Drought You are Carmen Quispe Rojas, technical manager of the Junta de Usuarios de Quilcamayo, the water-user board that shares a river among 2,440 users in a…
- Leadership & People Cantera Cinco You are Joaquim Vilarrasa-Estany, 49, CHRO at Vilanova-Costa, a €1.4B Iberian family-PE-owned consumer-goods group. The Board has given you ten weeks to…
- Strategy The Canvas You are Florencia Bustamante, 41, founder and CEO of Mesa Viva, a Santiago healthy-meal delivery company. For five years it grew every quarter. For the last…
- Operations La Cartera de Proveedores You are Lucía Mariño-Ferradás, 42, VP of Procurement at Marejada, a Galician mid-market fast-fashion brand (€520M revenue, 380 stores across Iberia, France…
- Leadership & People Cascada de Coaching You are Carolina Beltrán-Restrepo, 46, CHRO at Grupo Mantiqueira, a São Paulo–based consumer-goods holding (R$ 3.1B revenue, 4,200 employees) operating…
- Strategy Caught by the Rule You are Élodie Faure, head of public affairs at Hélios Énergie, a French gas and power retailer. The regulator has just opened ninety days of consultation…
- Strategy Cement and the Other Five You are Carolina Sánchez Paz, director of strategy at Grupo Industrial Atlántico (GIA) in San Pedro Sula, Honduras. An activist fund holding 15% of the…
- Sustainability Cemento Cero You are Mauricio Lascuráin-Quintanar, 58, CEO of Cementos Norte, a Monterrey-headquartered cement multinational. The board has asked you to commit by…
- Strategy A Century and an Email You are Martín Solórzano Rivas, director general of Editorial Centroamérica, the group that publishes La Nación Hoy, Guatemala's highest-circulation daily…
- Ethics & Governance Cerro Salinas You are Mateo Valdivia-Iturralde, 54, newly appointed CEO of Cerro Salinas Mining SAPI de CV, a Mexico–Canadian copper-silver JV (Pemco México 51% /…
- Finance The Certainty Clause You are Renata Coralles, chief operating officer of Helio Verde and lead on its purchase of Cárnicos del Pacífico, a Mexican meat processor with a plant in…
- Marketing Certified and Unseen You are Valeria Solís, and today, 6 April 2026, is your first day as chief marketing officer of Café Cordillera in Heredia, Costa Rica. The board gives you…
- Leadership & People Change Readiness Survey You are Núria Aldecoa-Mendizábal, 44, Chief People Officer at Aceituneras Andaluzas, an 850-employee olive-oil and table-olive cooperative-turned-firm based…
- Marketing The Chasm You are Rubén Cánovas-Belda, 44, CEO of Hidrosenda, a Murcia precision-irrigation company. Your sensors save growers a quarter of their water. Six years in…
- Leadership & People The Check-in Rebuild You are Mireia Sallent-Borja, 38, Chief People Officer at HostalSoft, a Barcelona-based vertical-SaaS for boutique hotels. Eighteen months ago you killed…
- Leadership & People A Clan at Triple Speed You are Renata Sokol, six weeks into running Clinical Operations at Meridian Cardiac Systems in Plymouth, Minnesota. A new contract requires your unit to…
- Leadership & People Clima Roto You are Mateo Salinas-Quintanar, 51, brand-new CEO of Aceros del Catatumbo SAS, a 380-person specialty-steel processor in San Nicolás de los Garza…
- Strategy Closer To Demand You are David Osei, Chief Strategy Officer at Nimbus Nutrition. Whether the company anticipates the shift toward proximity or is disrupted by it rests on…
- Operations Closer to Home You're the operations director of an electronics company in Guadalajara. All your production is concentrated in a single distant low-cost hub, and recent…
- Leadership & People Co-Creating Change You are Camille Girard, Director of Custom Programs at Lumiere Executive Learning. Overpromise and you own a transformation that stalls; underdeliver and…
- Leadership & People Co-Creating the Curriculum You are Marta Feldmann, Director of Custom Programmes at Wren Hollow Executive Learning. A misjudged design wins or loses a multi-year, multi-country account.
- Sustainability The Coal Village You are Iñaki Otaegui-Mendizábal, 53, Director of Corporate Affairs at Endeya Generación. You have eight weeks to commit to the just-transition package that…
- Strategy The Coalition You are the head of public affairs at a digital platform in Bogotá. The cities where you operate are threatening to regulate you into suffocation or ban you…
- Sustainability The Coffee That Travels Far You are Mariana Echavarría-Posada, 38, Director de Sostenibilidad at Andescafé S.A., a Bogotá-based specialty-coffee roaster. Your CEO came back from Davos…
- Entrepreneurship Cohort Zero You are Sebastián Restrepo-Mejía, 36, Head of Open Innovation at Banco Andino — a mid-sized Colombian bank with €7.8B in assets serving mid-market and SME…
- Operations Cola Saturno You are Andrés Mosquera-Lozano, 46, Director de Operaciones at Hospital El Tunal Bogotá, a 540-bed public-private hospital in the southern district. The…
- Entrepreneurship Commercializing The Lab You are Dr. Aarav Mehta, Director of the Vindhya Institute for Applied Sciences. Choose wrong and you either forfeit the discovery's value or fracture the…
- Finance The Committed Eight Million You are Marleen Devriendt, General Manager of Cobalt Coatings, a Brussels coatings maker. The board has just required that by 2031 a quarter of revenue come…
- Ethics & Governance The Comp Committee You are Lucía Belmonte, chair of the Compensation Committee of Minera Quellaveco, a publicly listed Peruvian copper-and-zinc group. Last May the firm's…
- Ethics & Governance Confirm or Deny You are Lucía Arenas-Beltrán, chief executive of Helio Verde, a New York-listed food company run from Costa Rica. Tomorrow at 8:30 a.m. you present…
- Marketing Content That Attracts You lead SEO and content for a B2B company in Mendoza. The pressure is to bring in leads now, and two tempting shortcuts sit on the table: buy more outbound…
- Operations The Contract That Renews Itself You are Corinne Vásquez, Senior Category Manager for logistics at Cumberland Health Brands in Nashville. It is Tuesday 12 May 2026. In ninety days the…
- Operations The Coordination Crunch You are Priya Naidoo, Assistant Director of Academic Support at Halden Executive Academy. If coordination fails, participant complaints reach the dean and…
- Leadership & People The Corridor Version You are Pilar Navarro, chief operating officer of Atrium Strategy Consulting, a 45-person consultancy in Madrid. It is Monday 9 February 2026 and the…
- Operations La Cosecha Óptima You are Felipe Izaguirre-Ponce, 43, Planning Director at Conservas del Norte, a Monterrey cannery. The year's tomato harvest has arrived, fixed. The model…
- Finance The Cost of the Drift You are Mateo Aizpurua-Vidal, head of quantitative research at Quillaven Capital Advisors in San Joaquín. It is 14:30 on Wednesday 29 April 2026, and at…
- Operations The Critical Path You are Martín Ferreyra-Lascano, 47, Project Director at Bodega Los Algarrobos, a family winery in the Uco Valley, Mendoza. The new winery has to be…
- Strategy Las Cuatro Puertas You are Emiliano Pacheco-Roldán, 38, third generation at Mezcal Crisóforo, a 40-year-old family mezcal house in Santiago Matatlán, Oaxaca. You came home…
- Leadership & People Cultura a Escala You are Helena Pacheco-Lousada, 37, founder & CEO of Cobrança Digital, a São Paulo B2B credit-and-collections SaaS at 140 employees, three months after the…
- Leadership & People The Curve in the Middle You are Tomás Arrúa-Echeverri, 49, CHRO at Banco Andino del Norte (BAN), a mid-cap retail and SME bank in Bogotá. Fourteen years ago BAN adopted a forced…
- Leadership & People The Custom Bet You are Daniel Okonai, Director of Custom Programmes at Whitbourne Executive Education. A programme that cannot show impact ends a marquee client…
- Leadership & People The Custom Cohort You are Rafael Monteiro, Director of Customized Programs at an executive-education institution. This flagship client could anchor your portfolio, or expose…
- Leadership & People The Custom Journey Bet You are Julien Marchand, Associate Director of Custom Learning at Sommet Executive Education. Winning this account could double your custom pipeline, but a…
- Marketing The Customer Journey You are the omnichannel marketing director of a retail chain in Santiago. In the budget meeting, the team wants to pour almost everything into awareness…
- Marketing Customer Success You run a subscription software (SaaS) company in Quito. Your team celebrates every new sale, but recurring revenue is eroding: customers who signed and…
- Marketing Data Worth Switching On You are Elena Bassi, chief marketing officer of Lumina Media Group, a music-and-podcast streaming company in Milan. A rival's €4.99 price cut has pushed…
- Leadership & People Day One in Rotterdam You are Marieke Vos, Director of the Integration Office at Lowlands Logistics Group, a company that came into existence this morning. Before the founding…
- Data & Technology De Piloto a Escala You are Álvaro Cendón-Lapuerta, 51, Chief Digital Officer of Seguros Cibeles, a Madrid insurer. Over the past year your teams ran twelve generative-AI…
- Economics The Default Option You're the head of product at a services company in Madrid. You want more customers to choose the annual plan —better for them and for you— but few do. Your…
- Operations The Delivery Gap You are Rebecca Nolan, Director of Executive Education at Summit Ridge Business School. A stumble on this launch risks the school's biggest corporate…
- Operations The Delivery Squeeze You are Andres Belmonte, Director of Program Delivery at Crestline Executive Learning. A delivery misstep on this account risks a marquee renewal and your…
- Operations Depois do Bloqueio You are Vinícius Bittencourt-Aragão, 49, COO of Linha Branca Atibaia, a Brazilian washing-machine and dryer manufacturer (€480M revenue, 1,800 employees)…
- Strategy Desde Abajo You are Ricardo Lazcano-Pedraza, CEO of Analítica Jalisco, a Guadalajara maker of premium clinical-chemistry analysers. A startup's cheap, portable…
- Operations El Día de la Apertura You are Paola Cárdenas-Yábar, project director of Terminal Sur — the new passenger terminal at a regional airport in southern Peru. The building is…
- Leadership & People Diagnosis Before Design You are Elif Demirtas, Head of Custom Programs at Marmara Leadership Institute. A rushed diagnosis can doom a high-visibility culture-change mandate.
- Sustainability The Disclosure Window You are Pilar Goicoechea-Larrañaga, 47, Sustainability Controller at Brunet-Marçal, a Bilbao-headquartered IBEX Small Cap industrial group. The first…
- Strategy Distancia Tepehuano You are Patricia Cuéllar-Madrazo, 47, CEO of Maíz Tepehuano, a heritage native-corn food company in Durango, Mexico. The board has approved MXN 760M for the…
- Strategy Dos Velocidades You are Javier Treviño-Salgado, 46, CTO of Telcomex Norte, a regional telco serving Monterrey, Saltillo, and the Bajío industrial belt. The board approved a…
- Finance The Duration Gap You're the chief risk officer at a bank in Lima. The portfolio is full of government bonds and long-term mortgage loans —assets of the highest credit…
- Operations The Echo of Demand You're Verónica Iturralde-Saldarriaga, 42, Head of Sales & Operations at Esencia Andina, a Peruvian personal-care distributor (S/950M, 320 employees, plant…
- Strategy Ecosistema POS You are Núria Vidal-Arregui, 36, VP Platform at Tornavís, a Barcelona-based merchant payments scale-up. Square Iberia ships a developer marketplace in nine…
- Finance The Efficient Frontier You are Elvira Castaño-Ruiz, chief investment officer of a university endowment in Madrid with €1,000M in assets. The board of trustees is debating whether…
- Operations Eight Names, Twelve Programs You are Marlene Ostwald, two weeks into the job as Vice President for Academic Affairs at Rheinmain Graduate School of Business in Frankfurt. Two documents…
- Leadership & People Eight Seats, Fourteen Names You are Priya Anand, project lead at Halden & Rowe, a London consultancy. You have just won the largest contract in the firm's history on one condition…
- Ethics & Governance Eighteen Branches You are Zarina Yusof, Chief Governance Officer of Bank Pertiwi Berhad in Kuala Lumpur. On Monday 16 March 2026 an internal audit memo lands on your desk…
- Marketing Eleven Customers Listening You are Marina Quesada, commercial director of Caldorra Industrial Services. RefiCosta, a refinery in Costa Rica, wants to buy your predictive-maintenance…
- Leadership & People Eleven Looks at the Phone You are María López, an executive coach in Bogotá. You are six sessions into twelve with Javier Ruiz, head of operations at Banco Montaña, and he still…
- Strategy Eleven Not Started You are Élodie Faure, Strategy & Transformation Director at Lumière Cosmétique in Lyon. Six months after the board approved Lumière 2030, an award-winning…
- Leadership & People Eleven Quarters You are Meredith Osei, People Director at Meridian Cloud Systems, a data-platform company based in Waterloo, Ontario. Your CEO has given you three weeks to…
- Leadership & People Eleven Resignations You are Elena Roig, HR Director of Linnea Industrial Software, a 1,450-person company with one unit in Barcelona and another in Munich. Eleven Barcelona…
- Leadership & People Eleven Uncovered Shifts You are Lucía Barrios, director of human resources at Hospital Metropolitano in Barranquilla, five months into the job. The psychosocial-risk survey says…
- Negotiation An Email at 15:53 You are Inés Rovira, director of deal strategy at Plumeline.io in Madrid. At 15:53 on Tuesday 28 April 2026, five hours before the renewal kickoff with your…
- Economics The Empty High Street You are Meera Dutton, Enterprise Director at the Aldwater Regional Growth Partnership. Misallocate the fund and you lose the council's trust and the town's…
- Leadership & People The ERG Portfolio You are Marisol Etxegarai-Aramburu, 47, Chief People Officer at Iberseguros Vida, a Madrid-based IBEX Small Caps life and health insurer. Four months in…
- Leadership & People The EVP Rebuild You are Renata Mendonça-Albuquerque, 44, CHRO of Paguei, a São Paulo-listed fintech (B3: PGUI3) with 1,820 employees and R$ 2.4B annual revenue. The board…
- Strategy The Exec-Ed Bet You are Fergal Doyle, Director of Executive Development at Ardan Business School. A wrong portfolio strategy erodes a decade of brand equity and the…
- Sustainability The Factory on the Second Tier You are Rebecca Thornfield, chief executive of Horizon Apparel, a UK mid-market clothing brand. An audit has just found that a knitwear factory in Dhaka…
- Strategy Fad or Disruption? You're head of strategy at a large bank in Mexico City. A fintech is growing fast and the board is nervous: some want to copy all its features right away…
- Marketing Fair Credit You lead marketing analytics at a company in Rosario and have to decide where to put the budget. The dashboard shows that brand search and retargeting…
- Ethics & Governance The Family Pact You are Núria Bofill-Pou, 47, CFO of Bofill Embalatges S.A. — a 92-year-old Catalan packaging group your great-grandfather founded in Igualada in 1934. Last…
- Marketing Famous but Not Found You are Marta Zielińska, chief marketing officer of Dom & Styl, a Warsaw home-and-lifestyle group with 38 stores and a brand almost every Polish homeowner…
- Marketing Fifteen Million, Three Networks You are Laura Cifuentes Parra, 27, and today is your first day as social media strategist at Bebidas Energéticas Andinas in Bogotá. Your boss wants the…
- Marketing Fifteen on the Poster You are Maricel Ocampo, 44, ten weeks into the job as Chief Marketing Officer of Maharlika Bank in Makati. The first-quarter customer tracker has just…
- Operations The Fifteenth Pilot You are Ruth Menzies, Clinical Innovation Lead at Brookfield NHS Foundation Trust, a two-hospital trust in the English Midlands. A digital sepsis pathway…
- Operations Fifty-Two Days You are Mariela Quesada Rojas, operations manager at Empaques del Trópico, a Costa Rican maker of sustainable packaging. You have been in the job eleven…
- Data & Technology The Firm's Memory You are Alejandra Sáez-Quintana, 47, Chief Knowledge Officer of Arenales Abogados, a Madrid law firm. The managing partner wants an internal AI assistant…
- Leadership & People The First Downbeat You are Élise Rambert, the new Music Director of the Orchestre Symphonique de la Loire in Nantes. It is your first morning on the podium, and before you…
- Strategy The First Front You are Mette Kjær Andersen, head of strategy for Latin America at Nordic Home Essentials, working from Mexico City. The board wants a recommendation on…
- Strategy The First Memo You are Ainhoa, 50, newly appointed CEO of Construcciones Vizcaya, a Basque construction-services group (€340M revenue, 1,800 employees). You are 30 days…
- Accounting Five Findings, One Team You are Claudia Patricia Mosquera, CFO of Hospital San Roberto, a public hospital in Cali. It is Monday 7 July 2025, and internal control has left you five…
- Entrepreneurship Five Forms, Four Days You are Maya Lindqvist, seventeen, and with two friends you have founded The Hub, a student-run snack bar at your international school. You have €4,000 of…
- Marketing Five O'Clock Sign-Off You are Amara Osei, a junior brand manager at Halo Brands in Reading, in the United Kingdom. This year you own four launches, one a quarter, each for a…
- Finance Five Points of Return You are Niamh Cregan, Managing Director of Hibernia Climate Systems, the €480 million heating and energy-systems division of a Dublin-listed industrial…
- Operations Five Projects You are Inés Etxeberria-Larrazabal, 41, Director of Service Operations in Lurgipe's mortgage back-office (an Iberian retail bank, €1.2B in assets, 1,840…
- Data & Technology Five Weeks to Aurore You are Camille Aubert, creative director of Lumen & Co., the in-house studio of a Paris cosmetics group. The chief marketing officer wants the relaunch of…
- Strategy Fix or Pass You are Marta Sequeira, a principal at a small Lisbon advisory firm. A venture fund has sent back Verdão Foods' €3.0M Series A plan with one line in red…
- Strategy The Flagship Reboot You are Marta Oliveira, Associate Dean of Executive Programs at Atlantica Business School. Your bet reshapes the school's revenue engine and reputation for…
- Decision & Risk The Fog After Berlin You are Élodie Chevalier, head of innovation at Méridien Audio, a premium headphone and speaker maker based in Lyon. Two days ago, at a Berlin trade show, a…
- Marketing For My Mother You are Mariana Sequeira, head of innovation at Lumière Living, a Porto design house. Your first product for the over-60s, a lamp, worked in testing, and…
- Leadership & People Form Follows Strategy You are Mateo Bohórquez-Lozada, 49, eleven weeks into your new role as CEO of Saludía Andina, a Bogotá-based mid-cap consumer-health firm. The strategy you…
- Leadership & People La Forma de la Firma You are Cristina Sanromán-Etcheberry, 47, COO of Aceros Cantábricos, a Basque industrial-services group based in Bilbao with operations across northern…
- Leadership & People The Format Question You are Camila Duarte, Director of Educational Solutions at an executive-education provider. A demanding client and your delivery reputation ride on getting…
- Marketing Forty-Eight Hours You are Teresa Gutiérrez, marketing director of BellezaNatural, a Honduran cosmetics brand. The influencer who sells most for the brand has just posted a…
- Economics Forty-Five Days You are Lorena Fiallos, general manager of MHEX, a weaving mill in the Puerto Cortés free zone in Honduras. On Friday Washington announced a 25% tariff on…
- Sustainability Forty-Five Days You are Camille Duthoit, Head of Credit at Banque Méridienne Crédit in Lyon, and you chair its Credit Committee. The European Central Bank has given the…
- Accounting Forty-Five Dollars You are Marisol Andino, chief financial officer of Grupo Comercial del Norte in Tegucigalpa. Honduras's tax authority has just opened an audit of a single…
- Strategy Forty-Five Sections You are Ileana Duarte, Executive Director of Graduate Programs at Meridian Graduate School of Business in Miami. Three approved master's degrees ask for 78…
- Leadership & People Forty-One in the Tray You are Nadia Okonjo-Price, five weeks into the job as chief operating officer of Brackenfold Foods, a family-owned food manufacturer in Wakefield, in the…
- Accounting Forty-One Percent You are Elena Conti, chef-owner of Trattoria Radici, a one-Michelin-star restaurant in the hills outside Bologna. You have just announced that in 35 days…
- Accounting Four Days to Friday You are Mariela Cárcamo, director of internal audit at Seguros del Caribe, a listed insurer headquartered in San Salvador. Your team has just found seven…
- Entrepreneurship Four Founders, Two Acronyms You are Juliana Pardo Serrano, a commercial lawyer in Bogotá. Four founders are about to set up NexoLogístico, a dispatch platform for small and mid-sized…
- Leadership & People Four Letters on the Desk You are Mojca Hribar, HR Director of Logika Solutions in Ljubljana. Four senior engineers have just resigned to join the same firm in Vienna. Before you…
- Finance Four Levers at the Peak You are Carolina Ardila Serrano, CFO of Plásticos del Oriente, a packaging manufacturer in Bucaramanga, Colombia. It is 7:30 on Monday, and the central bank…
- Finance Four Limits, One Book You are Renata Solís, portfolio manager of the Fondo Responsable Global at Meridiano Capital in Monterrey. At 6:40 on Monday 9 March 2026 the overnight risk…
- Finance Four Numbers on a Whiteboard You are Marcela Sáenz, the first CFO from outside the family at Lácteos del Altiplano, a dairy processor in Tunja, Colombia. A national supermarket chain is…
- Accounting Four Perspectives You are Helena Iturmendi-Sanz, 44, Chief Strategy Officer at IberiaSky Regional, a Madrid-HQ regional airline operating 18 ATR turboprops on 31 routes…
- Operations Four Plants, Three Systems You are Renata Vaughn, the first Vice President of Supply Chain in the history of Smoky Mountain Foods in Chattanooga, Tennessee. In your first week a…
- Negotiation Four Signatures in the Sierra You are Elena Robles Castaño, development director at Renovables Atlántico. On Monday 16 February 2026 you open the table in Mérida that must close the…
- Leadership & People Four Styles You are Carolina Mendiluce-Saavedra, 39, Director of Operations at Brújula Iberia, a 300-person consumer-fintech scale-up in Madrid. Q3 is twelve weeks…
- Data & Technology Four Systems, One Order You are Andrea Zumbrunn, director of the Kantonales Amt für Bürgerdienste (KABD), the citizen-services agency of the Swiss canton of Brunnental. Parliament…
- Sustainability Fourteen Hectares You are Niamh Corrigan, Chief Sustainability Officer of Tuatha Renewables, a wind and solar developer based in Galway, Ireland. On Monday 9 March 2026 a…
- Strategy Fourteen Months Behind You are Anke Verstraeten, eleven days into the job as Head of Innovation at Lumen Coatings in Antwerp. A Dutch rival has just launched the hull coating your…
- Data & Technology Fourteen of Twenty-Two You are Patricia Calderón-Mora, chief human resources officer of Caldorra, an energy group headquartered in San José, Costa Rica. Your Audit Committee…
- Operations The Fourth Mandate You are Pilar Saavedra, founding partner and managing director of Banco Llareta Capital, a small investment bank in Santiago, Chile. Your heads of area want…
- Leadership & People Fourth Time Round You are Marieke van Rooij, head of organisational development at Daalhof Food Group in Nijmegen. This morning the works council refused to endorse a fourth…
- Finance The Friday Form You are Riley Carter, twenty-two years old and just starting your first job, at a logistics company in Columbus, Ohio. By noon on Friday 24 April 2026 you…
- Ethics & Governance The Fund's Letter You are Rodrigo Vallcorba-Pizarro, 49, Director de Relación con Inversores at Energías de Iberia. Six weeks ago Cuatro Vientos Asset Management filed a…
- Leadership & People Futura Fábrica You are Vicente Aramburu-Larrea, 55, plant director of Aramotive Vasconia, a tier-2 automotive components plant in Vitoria-Gasteiz with 280 floor workers…
- Accounting The Gaming Decision You are Diana Cabezas-Pacheco, 38, Sales Director at Pampero Moda S.A. de C.V., a mid-tier fast-fashion retailer running 95 stores across Mexico, Guatemala…
- Leadership & People The Gebze Gap You are Elif Demir, Managing Director of Marmara Beyaz Eşya's appliance plant in Gebze, outside Istanbul, eighteen months after a German group bought 80% of…
- Operations The Global Mandate You are Priya Raman, Deputy Director of Custom Programs at Summit Global Executive Education. Botch this flagship account and you lose a marquee client and…
- Marketing Global or Local You're the head of internationalization at a consumer goods company in Santiago. You're about to enter several countries, and the board is split: one camp…
- Marketing Going Direct You are Sara, 46, CEO of Belarte Cocina, a Spanish premium kitchen-appliance manufacturer based in Vitoria. For 22 years you have sold exclusively through…
- Economics Good News for Whom? You are Valeria Montiel-Arze, chief executive of Huertos Velandria, a mango grower and exporter in the Republic of Costaria. In six months the peso has…
- Ethics & Governance Governing The Commons You are Marco Deleon, Head of Community at Cartogora, a crowdsourced mapping platform. Volunteer trust and your commercial data business both hang on your…
- Economics The Governor's First Vote You are Lucía Benavente-Orozco, three weeks into your term as Governor of the Banco Central de Costaria. The economy is running hot, inflation has just…
- Marketing The Green Line You are Valentina Cifuentes-Restrepo, 38, Directora de Marca at Lascano, a Colombian mid-market apparel firm. The board has approved investment in a…
- Marketing The Handoff You're the head of revenue operations at a B2B company in San José, and you have a cold war between marketing and sales. Marketing says it delivers…
- Ethics & Governance Hermanos Mendizábal You are Pablo Mendizábal-Lasarte, 49, CEO of Mendizábal Hoteles, the 38-hotel mid-market chain your parents started in 1986. Last Tuesday your brother…
- Sustainability How Many Can the Forest Hold? You are Mariela Palacios Mosquera, general manager of EcoTur del Pacífico, a nature-tourism operator on the northern coast of Chocó, Colombia. On Friday 6…
- Marketing How Many Voices, and Whose You are Mariana Echeverri Toro, research director at ColombiaPulse, a market research firm in Medellín. A chain of 45 hypermarkets wants to know how big the…
- Entrepreneurship How Much to Raise? You are Valentina Rincón-Ospina, founder and CFO of a startup in Bogotá opening its Series A round. Your co-founder wants to "raise a lot now so we don't…
- Marketing The Ideal Customer You're head of go-to-market at a B2B software company in São Paulo. Sales wants to chase big corporate logos —prestige, enormous contracts. But your data…
- Marketing The Idumota Question You are Adaeze Nwosu, Trade Marketing & Channel Director of Greenfield Beverages Nigeria in Lagos. The board has given you two quarters and ₦900 million to…
- Leadership & People The Impact Mandate You are Sofia Marchetti, Executive Director of Executive Education at a business school. Renewal of a seven-figure corporate account hinges on evidence of…
- Leadership & People An Index of 100 You are Véronique Dubé, VP of Innovation at Studio Lumibec, a video-game studio in Montréal. The finance chief wants to take back the studio's protected…
- Strategy Indonesia Mole You are Sofía Larrazábal-Ochoa, 44, VP Asia for Tepetl Alimentos, a Mexican specialty-food group (mole, salsas, prepared meals) — MXN 9.4B revenue, 92% from…
- Leadership & People Inner Voice You are Marta Etxabe-Ormaza, 43, newly appointed COO of Hidrofuerza Cantábrica — a €280M Iberian industrial-services group in hydroelectric maintenance and…
- Leadership & People The Inquiry Dilemma You are Ingrid Vermeer, Director of Sustainable Development at Rhijnland Foods. The board's patience and your credibility both hinge on visible progress…
- Marketing It Reads Like Medicine You are Camille Dubreuil, brand manager of Verveine, the herbal infusion that leads French pharmacies and barely exists in supermarkets. An outside study…
- Ethics & Governance Juego Limpio You are Andrés Salazar-Botero, 30, third-year senior associate at Banca Andina Capital, a Bogotá investment bank. You are eight months from the up-or-out…
- Operations Kaizen Vacío You are Núria Bonastre-Capdevila, 44, Plant Manager at Forjats Vallès, a Catalan Tier-2 forging plant supplying SEAT-VW and Stellantis with suspension arms…
- Entrepreneurship The Labs48 Question You are Lorena Echeverri-Sansegundo, 39, VP People & Innovation at Inteligo Cloud, a Madrid-based enterprise-SaaS scale-up. You launched Labs48 three years…
- Economics The Landed Cost You're the manufacturing director at an appliance maker in Monterrey. A distant country offers wages a fraction of yours, and the board wants to move all…
- Economics The Last Season Alone You are Julia Arredondo-Vial, executive secretary of the Costaria–Boravia Joint Economic Commission. A new container line will open trade between two…
- Marketing Launch in Sequence You lead the launch of a new product at a company in Lima. You have something good on your hands and the pressure to "go big": launch in every market and…
- Marketing Launching Lumina You are the new brand manager at Brillante, a Spanish home-care company. Your CEO just handed you Lumina, a brand-new dishwasher tablet — and €15 million…
- Entrepreneurship El Lead Investor You are Lucía Calderón-Vázquez, 31, founder and CEO of Aprendia Tutoría — a LATAM AI-tutoring platform for middle-school maths used by 184K paying students…
- Strategy The Learners We Never Saw You are Marta Bonet, Dean of IMD-Barcelona, a private business school on Avinguda Diagonal. A venture-funded platform has signed 14,000 mid-career learners…
- Decision & Risk Let Nothing Slip Through You are Inés Carvajal Montero, and since Monday 11 January 2027 you have run the claims investigation unit of Seguros Guadalbar in Seville. Your twelve…
- Ethics & Governance The Letter to Shareholders You are Beatriz, 55, CEO of Farmonet, a Spanish-listed specialty pharma firm. It is February. The annual letter to shareholders is due in 12 days. It is…
- Finance Leverage and Value You are Mariana Pestana-Vasconcelos, CFO of Lusitana Beverages, a beverage company listed in Lisbon with very stable cash flows and zero debt. An activist…
- Finance The Leveraged Buyout You are Gonzalo Herrán-Vega, operating partner at a private equity fund in Madrid. You're about to buy Conservera Mediterránea with an LBO. The investment…
- Data & Technology The Lighthouse Project You are Daniela Quiroga-Lemus, 39, VP of Customer & Analytics at Botica Andina, a 280-store Peruvian pharmacy chain. You have budget for a real analytics…
- Finance The Limit That Binds You are Marisol Elizondo Vega, chief financial officer of Grupo Alimentos Bárcena, a family-owned food maker in Guadalajara, Mexico. You have three…
- Strategy The Living Thesis You are Lucas Ferreira, Director of the Executive Master and PhD programs at a business school. The degree's relevance, and its enrollment, depend on this…
- Negotiation The Long Table You are Andrés Mejía-Valencia, 48, General Manager of Vidriera del Cauca S.A., a container-glass plant in Yumbo (Valle del Cauca), Colombia. Tomorrow at…
- Leadership & People The Loom Hall Fire You are Elisabet Pujadas-Riera, 54, third-generation CEO of Teixits Pujadas. On Friday at 22:40, Hall 2 — the main loom hall — burned to the ground…
- Economics The Manager's File You are Natalia Ugarte, the labour-market analyst at Puerto Roble's city hall. Solana Mall closes in sixty days, the city's unemployment rate stands at…
- Leadership & People Manos Maestras You are Mikel Olazabal-Garmendia, 51, Operations Director of Mecanizados Deba, a 60-year-old precision-machining firm in Gipuzkoa. Fourteen master…
- Leadership & People The Map Before the Cliff You are Grace Fenwick, Workforce Strategy Lead at Pennine Precision Group, a Sheffield precision-machining firm with 2,400 people. The board has given you a…
- Marketing Marca Común You are Andrés Vasconcelos-Almagro, 53, CEO of Conexa Latam, a São Paulo-headquartered consumer-brands holding (USD 2.8B revenue) with seven business units…
- Decision & Risk The Mark on the Wall You are Francisca Morales Tapia, manager of Agrícola Coihuelén: 200 hectares of grain maize watered from a canal in Chimbarongo, in Chile's central valley…
- Sustainability A Market That Won't Form You are Priya Anand, Ecosystem Director at Verdebuild Alliance, a London not-for-profit set up to help a UK market for low-carbon structural building…
- Sustainability The Measurement Question You are Esperanza Quintana-Solórzano, 44, Director of Aulas que Crecen, a Guatemala-City-based education non-profit running an after-school numeracy program…
- Leadership & People Messages After Nine You are Elena Vidal, and you have led Lumora Software's engineering team in Madrid for three years. On Tuesday 5 May, within a single hour, three documents…
- Accounting The metric that is starving the mill You are Jordi Pi-Vives Cassany, Director Financiero of Cartones Catalana Pi-Vives S.A., the mid-cap Catalan paper-and-board group your grandfather founded…
- Finance Mil Futuros You are Marcos Olivares-Tagle, 47, CFO of Frutícola Aconcagua, a Chilean cherry and table-grape exporter in the Aconcagua Valley. The board wants a go/no-go…
- Operations The Missing Eighteen Percent You are Meera Kulkarni, Operations Lead at SuryaHealth Logistics, the not-for-profit that runs the vaccine cold chain for eleven districts of western…
- Leadership & People The Missing Middle You are Marieke Coppens, Group People Lead at Vlaamse TechWorks, an Antwerp industrial-software firm with 2,600 staff. Its mid-career delivery engineers…
- Strategy The Morning After Lumea You are Sabine Achermann, 51, chief executive of Helvetia Instruments AG in Zürich. Overnight, a venture-backed challenger has taken one of your oldest…
- Finance Multiple or Flow You are Íñigo Madariaga-Sáez, director of an M&A boutique in Madrid. You're advising a client who wants to buy Logística Cantábrica, a logistics operator…
- Accounting The Name on the Last Page You are Marieke Doornbos, eleven days into a newly created post: Group Controller of Nordveld Industrial Supplies in Rotterdam. The new owner wants a…
- Leadership & People Name the Turn? You are Niamh Ferreira-Holt, Director of Product at Kestrevan Software in Dublin. Tomorrow at 9:00 you have three slides and four minutes before the…
- Marketing The Neighbor Spends Less You're the programs director at an energy utility in Lima, and you want households to cut their consumption during peak hours. The team proposes an…
- Strategy The Network Effect You are Paula Quesada-Montero, 44, Chief Strategy Officer at VetCita, a Madrid software company. Your CEO wants to raise the next round as a "platform." You…
- Strategy The Network Fee You're the director of a payments platform in Buenos Aires. You connect merchants and consumers, and must set the per-transaction fee (the take rate). The…
- Leadership & People The Nine Boxes You are Carmen Riera, Director of Talent at Sener-Ortega, a 4,200-person Spanish industrial group (automotive components and aerospace machining)…
- Economics Nine Days, Two Letters You are Robyn Casterton, nine days into the job as chief executive of Reef Coast Futures, the regional development agency in Townsville, North Queensland…
- Strategy Nine Groups, Ten Weeks You are Rehana Malik, Chief Strategy Officer of the Lumen Atlas Foundation in Cambridge. The Board wants a five-year plan by 15 June, the memo that ordered…
- Entrepreneurship Nine Months of Cash You are Marta Bragança, co-founder and chief executive of Venturely Urban, a smart-mobility start-up in Lisbon. A lead investor will anchor a €6 million…
- Leadership & People Nine Papers on the Desk You are Deirdre Kavanagh, Director of Medicine and Acute Care at Lakeshore Regional Health, a teaching hospital in Ontario. In a single week nine…
- Strategy Nine Projects, One Budget You are Iván Establier-Roca, Chief Innovation Officer of Aromática Mediterránea, a Barcelona ingredients house. The board has frozen next year's R&D budget…
- Entrepreneurship Nine Risks, Three Sprints You are Mateo, 33, founder-CEO of Atrévete Financiero — a Bogotá fintech extending working-capital lines to small Andean shops. €1.4M seed in the bank…
- Leadership & People Nine Seats, None in Asia You are Livia Meier, one week into the job as chief executive of Helvetia Precision Group in Winterthur. The board has handed you Horizon Asia: triple…
- Finance Nine Working Days You are Nora Vogt, Head of Controlling at Hellwig Antriebstechnik in Bielefeld. The chief operating officer wants €24 million to automate an assembly line…
- Marketing The Nine-Point Drop You are Elif Aydın, Brand Manager at Demir Bank in Istanbul. The bank has six weeks to launch an artificial-intelligence assistant inside its app, and a…
- Strategy Ninety Days in Nairobi You are Inês Vilar, Regional General Manager for East Africa at Atlântico Foods, a Lisbon food group. Six months after the Nairobi launch, sales are running…
- Ethics & Governance The Ninety-Day Review You are Fernando Quintanilha-Mendoza, 58, newly appointed Lead Independent Director of CorpFinancia Andina. The new chair asked you for a 90-day…
- Marketing Ninety-Two Percent You are Chidinma Okoye, co-founder and CEO of NairaReach, a Lagos fintech. Your board has just frozen the next funding tranche and given you twelve months…
- Leadership & People Nobody Asks Anymore You are Priya Anand, lead of Atlas, a nine-engineer squad at Lumera Cloud, a Sydney software company. Your squad has missed three sprints in a row and has…
- Marketing Not the Cheapest You're the brand director at a manufacturer in Guayaquil that wants to reach millions of emerging consumers with its first affordable vehicle. The team's…
- Leadership & People The Note on the Wall You are Naomi Ashworth, 43, and since Monday 2 November 2026 managing director of the Drivetrain Division of Pennine Drive Systems in Sheffield: your first…
- Strategy Noventa Días You are Beatriz Salomão-Pereira, 44, Chief Clinical Officer at MedSeguro, a São Paulo–listed digital-health platform. Ninety days ago MedSeguro closed the…
- Strategy Noventa Prioridades You are Diego Caballero-Mier, 41, newly arrived COO of PagoÁgil, a Mexico City B2B-payments scale-up. The strategy is on the slide deck. Your job is to make…
- Economics The Number Behind the Device You are Dr Livia Conti, head of the health technology assessment unit at San Gerardo, a public teaching hospital in Lombardy. A manufacturer wants its…
- Negotiation The Number for Three O'Clock You are Verónica Castelar-Drago, managing director of Caldorra Industrial Services. At 09:14 on Tuesday 13 October 2026 your largest customer put its…
- Data & Technology The Number Nobody Owns You are Rodrigo Pizarro-Valdés, 45, Head of Operations and Data at Seguros Aconcagua, a mid-size Chilean insurer in Santiago. In one week the company…
- Economics The Number That Moves First You are Roberto Flores, co-founder and general manager of Manufacturas Centroamericanas (MANCA) in San Pedro Sula, Honduras. The economy's signals do not…
- Leadership & People Número Dos You are Inés Cabrera-Folch, 44, founder and CEO of Vidalia Salud for seven years. The board chair Roser Esteve has said it cleanly: "We love what you've…
- Strategy ObraJá Plataforma You are Rafael Queiroz-Bittencourt, 41, VP de Marketplace at ObraJá, a São Paulo construction-materials marketplace. ObraJá has crossed 80,000 contractor…
- Leadership & People Ocho Pasos You are Álvaro Goicoechea-Sandoval, 46, Director of Transformation at Banca Vasco-Levantina, a 8,400-employee Iberian retail bank. The Board approved a…
- Sustainability The Oldest Promise You are Marina Dutra, Sustainability Manager at Verano Alimentos, a Brazilian food company based in Campinas, three months into the job. On 11 March 2026 an…
- Decision & Risk One Bad Update You are Miriam Okafor, 44, Strategic Change Director at Calderwood Logistics, a London-listed British logistics operator. Five days ago an IT failure…
- Economics One Behaviour First You are Tessa Kavanagh, head of customer transformation at Brisbane Metro Utilities. The regulator has opened an inquiry into the company's fines and…
- Operations One Chain, Two Clocks You are Elise Trammell, Director of Logistics and Supply Chain at Volunteer Outdoor Equipment Co., a camping-gear maker in Knoxville, Tennessee. Your…
- Sustainability One Class Behind You are Maja Zupan, Strategy Director of Alpina Domus, an appliance maker in Velenje, Slovenia. The board has just authorised €9.0 million for green…
- Economics One Price for Everyone You are Renata Obando-Leclerc, director of individual and family business at Costaria Mutual, a mid-sized health insurer. Your individual line is losing…
- Strategy One Question, Six Weeks You are Meera Ashworth, co-founder and CEO of Cadence Labs, a London scale-up that sells workflow automation to mid-market logistics companies. Your board…
- Entrepreneurship One Runway, Three Ideas You are Renata Vasconcelos, 41, head of Bandeira Labs, the new-ventures unit of a large São Paulo logistics group. It is Monday, 16 March 2026. Three…
- Strategy One Sentence, Four Businesses You are Marisol Aguirre, 49, ten weeks into the chief executive's job at Cascade Industrial Holdings in Salt Lake City. An activist fund has just called…
- Marketing One Single Idea You're the brand director of an automaker in Madrid and must write the positioning. The team wants to list everything good about the car: safe, efficient…
- Leadership & People The Ones Rated Five You are Mariana Díaz, head of People at Servicios Financieros del Caribe (SFC), a San Salvador fintech with 120 employees. In ten days, five people who had…
- Strategy Open Formula You are Beatriz Macedo-Linhares, 48, Chief Innovation Officer at Raízes Cosméticos, a Brazilian botanical personal-care company. For twenty years every…
- Negotiation The Opening Offer You are Luciana Ferraz, Director of Human Resources at Metalúrgica São Bernardo (MSB), an auto-parts maker near São Paulo. The metalworkers' union has just…
- Strategy Opening The Strategy You are Iris Vandenberg, Executive Director of OpenLoom Foundation. Mishandle the strategy process and you fracture a passionate community or produce a plan…
- Negotiation Osaka Acero You are Pere Argelich-Boada, 49, CEO of Aceros Llobregat, a 110-year-old Catalan specialty-steel firm in Sant Boi de Llobregat (Barcelona). Three rounds…
- Finance Over the Limit You are Montserrat Giménez, chief executive of CD Benimestral, a top-division football club on Spain's Mediterranean coast. The league will not register a…
- Strategy The Overseas Push You are Michael Traynor, Associate Dean of Executive Education at Hollis State Business School. This expansion could define the school's global brand or…
- Operations Overstocked and Out of Stock You are Sanne Vermeulen, Head of Central Planning at Noordveld Components, a €148 million distributor of industrial drive components based in Tilburg. Your…
- Operations Oxygen Before Winter You are Renata Bittencourt, procurement officer of the Municipal Health Secretariat of Vale Verde, in the interior of São Paulo state. The vendor that…
- Leadership & People Pacto Saturno You are Julián Caicedo-Rosales, 42, VP New Markets at Ingelectra Iberia, an IBEX-Small-Caps engineering & power-systems group. You need board approval for…
- Negotiation A Page Headed "Damages" You are Paula Cifuentes, head of legal and contracts at Constructora Cumbrera in Bogotá. Today, Wednesday 15 April 2026, your cement supplier has entered…
- Strategy Pago Popular You are Esteban Carvajal-Quintero, 39, commercial director of Pago Andino, a Bogotá mobile-payments fintech. The board wants the firm to enter the base of…
- Leadership & People Passed but Unchanged You are Nomvula Sithole, academic coordinator of the Postgraduate Diploma in Management Practice at the Cape Management Development Centre in Cape Town…
- Negotiation Pastel Más Grande You are Octavio Carranza-Mendoza, 43, Director Comercial of CarBajío, a tier-2 auto-components supplier in Querétaro. In two weeks you sit across from…
- Strategy Patent or Pool You are Anders Holt, Chief Innovation Officer at Nordfjord Marine Nutrition. The wrong IP strategy either strands a costly invention or hands rivals a free…
- Finance Pesos, Dollars and Tonnes You are Natalia Cifuentes, CFO of Mecanizados Orvalle, a Colombian maker of precision metal-mechanical components. A distributor in Córdoba, Argentina, is…
- Accounting The Phantom Cash Account You are Inés Bravo, audit senior on the Láctea del Plata engagement, a multinational dairy company controlled by the founding family and listed in Buenos…
- Strategy Una Pieza de Más You are Pilar Rendón-Acosta, 46, Chief Operating Officer of Gimnasios Pulso, a low-cost 24/7 gym chain based in Sevilla. You built the operations machine…
- Leadership & People The Pipeline Bet You are Mateo Cifuentes-Iturbe, recently appointed Chief People Officer of Nimbra, a Mexican fintech serving SME credit in Mexico City and across Bajío…
- Leadership & People Pipeline Rota You are Daniela Quiroga-Olmedo, 41, VP People & Talent at PagaYa MX, a Mexico City working-capital fintech serving 38,000 SMEs across the country. 18 months…
- Strategy The Pivot You are Gonzalo Carranza, 49, CEO of Viajes Altamar, a Peruvian travel agency with 34 high-street branches. You have run it for nine years. The board meets…
- Entrepreneurship The Pivot Decision You are Vera Iturmendi-Olazábal, 36, two exits behind you, sitting in your apartment in Chamberí with three notebooks open on the table and €180,000 in…
- Strategy The Plan Autopsy You are Pedro Larrazabal-Quevedo, 52, six weeks into your role as Chief Operating Officer at Aseguradora Andina, a Bogotá-headquartered Colombian…
- Operations The Plate Decision You are Sebastián Larráinzar-Oyervides, 47, COO at Hornos Bajío, a Querétaro mid-cap appliance OEM (ovens, ranges, dishwashers) — MXN 4,800M revenue, 1,650…
- Strategy The Platform Race You are Livia Conti, Chief Technology and R&D Officer of Brennaro Sistemi, a Milan maker of electric drives and power electronics. A German rival is about…
- Strategy La Plaza de la Confianza You are Valentina Ospina-Caicedo, 41, VP of Trust & Safety at Reverso, a Bogotá peer-to-peer marketplace for secondhand goods. The marketplace is growing…
- Decision & Risk The Poisoned Pages You are Marta Zielińska, Director of Community and Trust at the OpenSavoir Foundation in Warsaw. Over one weekend, coordinated accounts have poisoned 1,200…
- Marketing The Portal Letter You are Bieke Vandenberghe, B2B marketing director of Verlinden Industrial Solutions, a Belgian maker and distributor of fasteners, seals and fluid-handling…
- Strategy The Portfolio Pivot You are Marisol Prieto, Director of Executive Education at Beacon Business Institute. A wrong bet on the portfolio strips a year of tuition revenue and the…
- Strategy The Portfolio Prune You are Carla Mendez, Executive Director of Graduate Programs at Baytown Graduate School of Business. Your restructuring choice sets the school's finances…
- Leadership & People The Power Map You are Dr. Soledad Vera-Quintanilla, 44, three weeks into the role of Medical Director at Hospital San Francisco de Asís, a 480-bed public-private hospital…
- Finance Premium or Synergy You are Fernando Aguirre-Salcedo, CEO of Ibérica Industrial. You want to buy a competitor and the board is thrilled with the "strategic logic." The banker…
- Marketing The Price of Value You're the pricing lead at an enterprise software company in Montevideo. Your new product lets the customer run the same workload with far fewer servers and…
- Marketing Pricing Digital Therapy You are Lena Fischer, Head of Market Access at Aurelis Digital Therapeutics. Reimbursement approval determines whether the product reaches patients or stalls.
- Economics The Profitable Layer You're the strategy director of a beverage group in Lima. You want to grow, and you have two options within the same chain: invest more in the concentrate…
- Leadership & People The Promise That Broke You are Mariana Teixeira, General Manager of Lusitânia Logística in Porto. Your two largest clients have tied €30M of new business to a shift system and an…
- Leadership & People Promoted Over Núria You are Álvaro Mendes. This morning a firmwide email made you Head of the Digital Transformation practice at Meridian Iberia Consulting in Barcelona: a job…
- Accounting The Prospectus Number You are Rebeca Lemus, CFO of Inmobiliaria Centroamérica (InmCA), a housing developer listed on the San Salvador stock exchange. The auditor has just…
- Ethics & Governance The Protocol You are Mariana Echeverri-Tobón, 52, CEO of Alimentos del Llano S.A.S., a Colombian food group your father founded in Villavicencio in 1971. Last Christmas…
- Marketing The Prototype Rules You lead product innovation at a company in Bilbao. You want to create something genuinely new, and two comfortable paths sit on the table: ask customers…
- Leadership & People Proving The Impact You are Nadia Forsberg, Director of Executive Education at Kingsmere Business School. Without credible impact evidence, you lose a flagship client and the…
- Leadership & People Proving the ROI You are Dana Whitfield, Director of Executive Learning at Harborline Corp. Fail to prove impact and the CFO cuts your budget; overclaim it and you lose the…
- Strategy The Provost's Gamble You are the Academic Provost of UNITEC, a Central American technological university with 12,000 students. You've been in the role for 18 months. The board…
- Leadership & People The Q3 Talent Plan You are Inés Roigé-Castell, head of People at Cardumen Software, a Barcelona B2B SaaS scale-up that just sold the board on a 55% revenue plan. Three…
- Operations The Queue After Tadeo You are Mariana Canul Echeverría, head of Claims and Catastrophes at Seguros Chakté, in Mérida, Mexico. It is 5:40 a.m. on Wednesday 15 September 2027, and…
- Data & Technology Quién Decide You are Elena Carbonell-Mas, newly appointed CIO of Móndega, a 215-store Spanish supermarket group. The CEO has given you one mandate for your first 100…
- Marketing The Rave and the Markdown You are Julien Lièvre, thirty-three, and eleven days ago you became Creative Director of the Paris fashion house that carries your family's name. The runway…
- Ethics & Governance Reading the 68 Percent You are Anneke Verbruggen, independent director and chair of the remuneration committee at Lumière Materials, a Brussels-listed maker of building materials…
- Marketing Record Rates, Flat Revenue You are Eugenio Ferrín-Esquivel, general manager of Caribia Mar, the 412-room flagship of a family-owned resort chain on the Caribbean coast. Your published…
- Sustainability Recyclable, Not Recycled You are Nadia Beaulieu, head of sustainability marketing at Maple & Meadow Foods in Vancouver. You have CA$4.0 million and thirty days to put a third…
- Operations Red de Tier-Uno You are Eider Castiñeira-Pomares, 46, VP Supplier Strategy at Aerogalia, a Vigo-based aerospace tier-1 manufacturer of composite primary structures for…
- Finance Red Flags in the Audited Accounts You are Carmen Aldecoa-Iturralde, senior buy-side analyst at Bestinver Asset Management in Madrid. It is November 2012. Pescanova S.A. — Galician fishing…
- Strategy Redesign The EMBA You are Tomas Rivas, Associate Dean for Executive Programs at Cordillera Business School. Enrollment and reputation for the flagship degree rest on your call.
- Strategy Redesigning the EMBA You are Marja Lehtinen, Portfolio Director at Nordkap Executive Academy. A misjudged redesign strands a flagship program and cedes corporate accounts to…
- Strategy Redraw the Curve You are Vicente Aliaga-Cervera, 51, CEO of Óptica Turia, a chain of optical stores your family built across the Comunitat Valenciana and Murcia. The…
- Strategy Renovar Iberia You are Jordi Aubareda-Llopart, 47, just-appointed CEO of Maquinaria Llobregat, a 62-year-old Catalan industrial-equipment maker (textile and…
- Marketing The Rep's Map You lead sales operations at a B2B company in Barranquilla, and it's time to redesign territories and quotas for the year. The easy path is to split the map…
- Strategy The Residency Gamble You are Daniel Okonkwo, Chief Executive Education Officer at Northlake Business Academy. This account defines your custom-programmes strategy for the next…
- Decision & Risk Retain or Transfer You are the chief risk officer of a large consumer group in Madrid. After an operational scare, the board wants to "insure everything insurable." On the…
- Leadership & People The Retention Decision You are Patricia Mestre-Cánovas, 41, VP of Engineering at Adevía Health, a Madrid-based B2B healthtech scale-up. You joined in October 2025. Twelve months…
- Accounting The Revenue Recognition Call You are Ana Cremades, Controller of VeloAnalytics, a Madrid SaaS scale-up six weeks away from a Series B partner roundtable. On January 2 the sales team…
- Leadership & People Riders CLT You are Rafael Mascarenhas-Pereira, 44, COO of Aroma Express, a São Paulo-based last-mile food and grocery delivery platform. The TST ruled yesterday that…
- Strategy The Right Parent You are Constanza Robledo-Iriarte, 49, newly appointed Group CEO of Grupo Almenara, a Madrid family-controlled holding. You are ninety days in. The family…
- Finance The Right to Decide You're the head of investments at a production company in Buenos Aires. A studio offers you, upfront, the rights to make the sequels to all of its movies…
- Strategy Risco-AI Integration You are Rafael Furtado-Albuquerque, 44, Chief Product Officer at Lumibrá Pagamentos, a São Paulo-based B2B-payments SaaS unicorn. Last Wednesday Lumibrá…
- Decision & Risk Risk Allocation Rules You're the infrastructure director at a construction firm in Santiago, evaluating a public-private partnership (PPP) to build and operate a major project…
- Strategy The Robot and the Alpha You're the director of a wealth management firm in Santiago. Robo-advisors are taking your clients with tiny fees, and your team proposes responding by…
- Decision & Risk The Robotic Wager You are Elena Vasquez, Chief Medical Officer at Meridian Regional Hospital. A wrong call ties up capital for a decade and shapes surgeons' loyalty.
- Leadership & People "Robotic," Said the Client You are Elena Marsh, 36, manager of Team Aurora at Larkfield Care Services, a contact-centre operator based in Leeds. The team's most important client has…
- Strategy Room to Turn You are Rohini Deshmukh, eleven days into the job as Head of Strategy at Aarav Mobility Systems in Pune, India. Three divisions are asking for ₹1,900 crore…
- Ethics & Governance The Rulebook Question You are Chiara Beltrami, Chief Strategy Officer of Assicura Verde, a Milan insurer with EUR 90 million and three years to transform it. A digital rival is…
- Economics The Rules of the Game You're the investment director of an industrial group in Bogotá, choosing a country for a long-term plant. One candidate offers the cheapest labor; another…
- Strategy Salsa Emergente You are Mariana Velasco-Quiñónez, 49, CEO of Conservas Tlalpan, a fourth-generation Mexican consumer-foods group based in Toluca. €312M revenue, 1,140…
- Finance Same Money, Three Lives You are Nuria Albarén, a fee-only financial planner in Zaragoza. Three siblings have each inherited €10,000 from their father, and they want it invested…
- Operations Scaling Without Slippage You are Priya Ramachandran, Managing Director of Custom Programs at Crestford Executive Institute. Your delivery model must scale tenfold this year without…
- Strategy The Seat Between Camps You are Zeynep Arslan, chief strategy officer of Anatolia Sensörik in Istanbul. This morning a global Tier-1 supplier announced an exclusive…
- Marketing The Second Chance You are the customer experience director at a bank in Seville. Something went wrong for a customer, and the complaint arrives. The instinct to save money…
- Strategy See More or Say More? You are Camille Aubert, Chief Financial Officer of Chimiq Distribution in Lyon for the past five months. Three of the four distribution hubs have missed…
- Operations Segunda Vida You are Iñaki Berraondo-Lasa, 52, Operations Director at Aizkorri Electrodomésticos, a Basque maker of washing machines and ovens. A new EU rule and a…
- Negotiation Serious Consideration You are Elena Arrieta and you run Plumeline.io's international negotiation pod. It is 06:14 on Monday, April 27, and at your kitchen table in Madrid you are…
- Marketing The Service-Profit Chain You run a services company in Salvador and want to raise customer loyalty and profit. Financial pressure pushes toward cutting labor costs —treating the…
- Leadership & People Seven Days to Sprint Zero You are Marte Solheim, two days into the job as engineering manager of Atlas Core at Fjordkart, an Oslo mapping-software company that has never tracked…
- Negotiation Seven Hours to Handover You are Nora Albrecht, 51, director of Rheinwerk Components' Düsseldorf plant. It is 6:40 on a Monday, six hundred people are standing on the assembly-hall…
- Finance Seven Percent You are Maya Lindqvist, a month into the job as Chief Financial Officer of Merrow Valley Bancorp, a regional bank headquartered in Columbus, Ohio. The…
- Finance Seven Siblings, One Lot You are Iris Rodríguez, 44, a credit analyst at a bank in Tegucigalpa and the only one of seven siblings with financial training. A developer is offering…
- Leadership & People Seven Yeses, Two Doubts You are Priya Sundaram, the first chief executive Meridian Pacific Group has ever brought in from outside. On your first Monday in Singapore, the seven…
- Marketing The Seven-Point Slide You are Nika Bregar, brand director of Vista, Karst Foods' €95 million plant-based brand, just outside Ljubljana. Purchase intent has slipped seven points…
- Entrepreneurship The Seventy Percent Problem You are Fernando López Aguilar, co-founder and chief executive of AgroTech Honduras. Eleven days ago, a Costa Rican start-up was granted a patent on the…
- Strategy Seventy-Four Percent You are Priya Nandakumar, eleven days into the job as the first Chief Innovation Officer of Meridian Insights Group in Brisbane, Australia. Your largest…
- Sustainability Seventy-Two Hours You are Camille Auvray, chief marketing officer of Botané, a natural personal-care brand from Lyon. The board wants 18% more revenue in twelve months from a…
- Leadership & People Seventy-Two Hours in Lyon You are Camille Ferrand, integration manager of Vélocité Logistique's newly merged hub in Lyon. Three days after two rival workforces started working under…
- Finance The Sheet and the Ledger You are Irene Casado Ruiz, and today, Monday 11 January 2027, you open branch 0417 of Banco Vereda, in the Parquesol district of Valladolid, as its director…
- Strategy The Shining Sector You are Nicolás Herrera-Pombo, 41, Director of Corporate Development at Grupo Savia, a diversified Colombian group. The CEO has read the same headlines you…
- Leadership & People The Simulation Gamble You are Daniel Frei, Head of Leadership Development at a corporate academy. Your flagship program's reputation, and your budget, ride on the redesign.
- Leadership & People The Site Community You are Beatriz Fontoura-Mesquita, 48, Director of Engineering Excellence at Grupo Sá Ferreira, a 50-year-old Portuguese civil-engineering and construction…
- Data & Technology Six Minutes to Open You are Camila Ferreyra-Ocampo, lead analyst on the sales and operations planning (S&OP) team at Helio Verde Beverages. The master sales workbook, much of…
- Strategy Six Places a Day You are Andrés Calvillo, founder of Expediciones Montaña Colombia in Medellín. The Ministry of Environment has just limited Parque La Calera, the source of…
- Strategy Six Quarters of Storm You are Cristina, 52, CEO of Solatec Servicios, a Catalan industrial-services firm (€95M revenue, 250 employees). The Spanish economy is four quarters into…
- Finance Sixty Basis Points You are Sanne Doornbos, twelve days into the job as portfolio manager of Meridiaan Asset Management's €2.4 billion European equity fund in Amsterdam. Your…
- Ethics & Governance Sixty Days You are Hernán Cálix Ordóñez, general manager of Caja Rural del Valle, a savings-and-credit cooperative in Choluteca, southern Honduras. The banking…
- Decision & Risk Sixty Litres in a Hundred You are Valentina Arboleda Quintero, finance manager of Agroindustrias Guabinal, which grows sugarcane and rice on the flat floor of Colombia's Valle del…
- Leadership & People Sixty Percent of Fair You are Elena Vidal, Compensation Manager at Verdeluz Retail Group, a Valencia retailer with 140 stores and 3,200 people. A leaked spreadsheet and a run of…
- Finance Sixty-One Percent You are Gabriela Fuentes, chief executive of AFORE Noreste, the Monterrey-based pension fund administrator that manages the retirement savings of 4.83…
- Strategy Skills On Demand You are Camila Restrepo, Director of Executive Education at Andina Business School. Corporate relevance and international growth of your portfolio depend on…
- Leadership & People The Sleep Deficit You are Rachel Adeyemi, Chief People Officer at Halden Logistics. Fatigue-driven errors are rising and the executive culture treats exhaustion as commitment.
- Entrepreneurship Slide 47 You are Irene Valcárcel, 38, co-founder and chief executive of Brisolva, a software company in Valencia. It is Monday 13 April 2026, 22:40. Your board meets…
- Finance Solar Mérida 80 MW You are Rodrigo Mateu-Antín, CFO of EnerOlivar S.A., a mid-cap Spanish utility headquartered in Madrid. Your engineering team has spent six months working…
- Marketing The Soul of the Brand You're the brand director of a beloved beverage in Guadalajara: it has a quirky, endearing, authentic personality —an irreverent tone, delivery drivers…
- Leadership & People The Sponsor Disconnect You are Deniz Aydin, Director of the Executive Development Unit at Bosphorus Management School. A flagship account and your unit's credibility hinge on this…
- Economics Stance and the Cycle You're the CFO of an industrial company in Madrid. The central bank keeps rates low and your team reads it as a green light: "cheap money, let's invest at…
- Economics The Stranded Asset You're the head of strategy at an industrial group in São Paulo. Your most profitable operation depends on a single geopolitically fragile country —as a key…
- Strategy The Sum of the Parts You are Hernán Otálora, 57, CEO of Grupo Rioplatense, a diversified Argentine holding company listed in Buenos Aires. This morning an activist fund…
- Sustainability Sustainability Meets HR You are Ana Kovac, Director of Transformation at Velmar Industries. The board expects credible decarbonization and a workforce ready to deliver it.
- Leadership & People Taller Tetuán You are Beñat Otsoa-Larrazabal, 47, plant manager at Componentes Tetuán, a 380-person auto-parts factory in north Madrid. Annual turnover hit 28%…
- Marketing Teach or Sell You are Daniela Quintero Salazar, director of content at Seguros Vida Colombiana in Bogotá, for the past two months. The CEO wants the year's content plan…
- Data & Technology Teaching the Machine Age You are Carlos Mendez, Executive Director of Executive Education and Lifelong Learning at Palmetto Bay Business School. This programme sets your school's…
- Ethics & Governance The Tehran Question You are Rodrigo Salamanca-Maluenda, 52, Global Trade Compliance Director at Talleres Iberindustrial, a Madrid-headquartered Spanish precision-machining…
- Economics Ten Days for CADE You are Lucía Arenas-Beltrán, chief executive of Helio Verde. Twelve weeks ago you signed the US$285 million purchase of Cárnicos del Pacífico. Today…
- Strategy Ten Days to Choose You are Daniel Martínez, 48, general manager of Café Premium de Honduras (CAFEPREM) in Marcala. The board has approved US$2,275,000 to put your brand on…
- Strategy Tender Shanghai You are Tomás Ibargüengoitia-Lerma, 47, Head of Strategy at Voltagrid Ibérica, a Bilbao-headquartered medium-voltage power-equipment firm (€1.1B revenue…
- Strategy El Tercer Negocio You are Leandro Fonseca-Valadares, 45, CEO of Café Sabiá, a São Paulo roasted-coffee company your father founded. The brand is strong, the balance sheet is…
- Data & Technology Test, Don't Opine You lead product growth at a digital company in Florianópolis. In every meeting, strong opinions clash over what to change on the site and in the product…
- Leadership & People The Third Concern You are Mariela Quintanilla-Vázquez, 47, VP Quality at Aeropartes Bajío, a tier-1 aerospace MRO outside Querétaro. Eight weeks ago, Eduardo Lemus, a senior…
- Data & Technology Thirteen Weeks to Prove It You are Marivic Ocampo, the first Chief Analytics Officer of Daloy Mobility, a ride-hailing and parcel-delivery platform in Metro Manila. At four this…
- Decision & Risk Thirty Cows at the Top You are Mariana Ospina Restrepo, manager of Hato La Palma, a 150-cow dairy farm in San Pedro de los Milagros, in northern Antioquia (Colombia). It is 1 July…
- Operations Thirty Days to Find the Leak You are Ifeoma Balogun, Head of Operations at SaharaFresh Distribution, a consumer-goods distributor based in Lagos, Nigeria. Your two largest principals…
- Entrepreneurship Thirty Names You are Luz Marina Echeverri Toro, founder and director of Paso Seguro S.A.S., a Medellín social enterprise that employs and trains people who have left…
- Sustainability Thirty Years of Goodwill You are Beatriz Villaflor, Chief Strategy Officer of Liwanag Consumer Group in Cebu City. A competitor is signing up your coffee farmers, your biggest…
- Data & Technology Thirty-Eight Percent You are Naledi Mokoena, Chief Information Officer of Sentinel Logistics in Johannesburg. A ZAR 180 million workforce system goes live nationally in six…
- Leadership & People Thirty-Four Per Cent You are Annelies Kuipers, Change Lead at Maasland Verzekeringen, an insurer in Utrecht. Twelve weeks after launch, only 34% of people use the new way of…
- Leadership & People Thirty-Four Percent You are Ruth Naylor, Director of Transformation at Calderwood Building Society, a Manchester mutual owned by its 740,000 members. The board has just…
- Leadership & People Thirty-One out of a Hundred You are Silvia Bonomi, and today is your first day as Chief Executive of Forgiatura Emiliana, a precision forge in Modena. The workforce no longer feels the…
- Marketing A Thousand Micro Voices You lead the social and influencer strategy for a brand in Valencia. The flashy option is to sign a big celebrity for a burst of reach, or broadcast brand…
- Leadership & People Three Answers, One Client You are Alberto Hernández Midence, founder and chief executive of Distribuidora Nacional (DN), one of Honduras's largest consumer-goods distributors. It is…
- Economics Three Asks, Thirty Billion You are Ximena Arrieta-Valdés, Minister of Finance of the Republic of Costaria. The country is in recession, the central bank has almost no room left to…
- Accounting Three Blank Cells You are Catalina Zuluaga, controller of Textil Andino, a maker of work uniforms in Medellín, Colombia. The board has just approved COP 50 million to correct…
- Finance Three Clocks in Florence You are Alessandra Bertoli, Supply-Chain Finance Lead at Maison Velluti, a Florence maker of leather goods and fashion. The CFO wants €30 million of working…
- Marketing The Three Commitments You are Eulàlia Vilamala-Puig, 51, second-generation CEO of Cárritu, a 218-store Iberian discount supermarket chain founded by your father Joan in 1983 on…
- Entrepreneurship Three Engines, One Stove You are Iñaki Berasategui-Olondris, 47, founder of Cocina Limpia Andes, a clean-cookstove venture you built after twelve years at Iberdrola's…
- Strategy Three Folders, One Deadline You are Marta Salgado, 44, Head of Corporate Development at Fluvento Digital, a logistics-software group based in Lisbon. A rival has launched an AI…
- Strategy Three Fronts, One Envelope You are Valentina Ospina, innovation manager at AgroSensa, a 78-person farm-sensor company in Medellín. A cheaper Brazilian rival reaches your customers in…
- Operations Three Hubs You are Sara Aldeguer-Quintero, 38, Director of Logistics & Network Design at Domos, Mexico's third-largest D2C electronics-and-appliances retailer (MXN…
- Economics Three Memos, One Tariff You are Marisol Quintero-Abad, Prime Minister of Costaria. On Monday, March 2, 2026, neighbouring Boravia announced a 25% tariff on every Costarian mango…
- Leadership & People Three Million a Point You are Marina Salgado, HR director of Vértice Consultoria in São Paulo, eleven weeks into the job. The CFO has frozen your programme budget and given you…
- Marketing Three Numbers for February You are Mariana Echeverri, head of the cardiovascular unit at Quindara Pharma in Bogotá. Your new blood-pressure drug reaches doctors' offices this week…
- Economics Three Numbers on a Whiteboard You are Mutinta Chanda, Director-General of the Zambeka Energy Regulation Authority (ZERA). Cabinet has given you 120 days to publish a single plan that…
- Entrepreneurship Three Numbers on a Whiteboard You are Camille Roy, founder and chief executive of Racine, a Nantes software company that helps food and agriculture firms measure and cut waste in their…
- Ethics & Governance Three of Forty You are Meera Kapoor, three weeks into the job as Division President of Northwind Mobility, a car-seat and stroller maker in London, Ontario. Your flagship…
- Leadership & People Three Offers You are María, 30. In ten weeks you graduate from IESE Madrid. You have three offers — all good — and you have to pick one by Friday. The loan officer at La…
- Marketing Three Plans, One Scorecard You are Marisol Villanueva, the new director of revenue at Casa Palma, a 200-room boutique hotel in a converted colonial mansion in Cartagena de Indias. It…
- Leadership & People Three Problems, One Program You are Renata Cole, a program director at Catalyst Learning Partners in Miami. Your second-largest client is giving you one chance to renew: a flagship…
- Entrepreneurship Three Term Sheets You are Diego Aristizábal-Maluenda, 41, founder-CEO of Crédito Justo, a Bogotá-headquartered impact-fintech serving 380,000 underbanked microentrepreneurs…
- Negotiation Three Weeks Before the Table You are Natalia Giraldo, commercial director of Metálicos del Valle, a steelmaker in Yumbo, Colombia. Your largest customer demands a 12% price cut and says…
- Strategy The Three-Year Promise You are Mireia, 45, CEO of Sendara, a Catalan logistics firm. Twelve months ago you promised the board a three-year transformation. You are at the end of…
- Ethics & Governance Tip 247-A You are Íñigo Berasategui-Mendiluce, 49, Chief Compliance Officer at Banca Cantábrica, a Bilbao-headquartered mid-sized Spanish retail and SME bank…
- Leadership & People La Trastienda Digital You are Rodrigo Salcedo-Bardález, 45, Chief People Officer of Boticas del Sol, a 240-branch Peruvian pharmacy chain. Four months ago the company spent on an…
- Leadership & People Tres Banderas You are Lucía Olabarría-Mendaro, 44, Chief People Officer at Banca Iberoatlántica, a Madrid-headquartered retail bank that has spent eighteen months…
- Negotiation Tres Mesas You are Elena Vilanova-Sastre, 41, Director of Development at SolárLeón, a mid-sized Spanish renewables developer. You have eleven days to close a 120 MW…
- Operations Truck or Train You are Natalia Rojas Quintero, logistics manager of Maquinaria Industrial in Bogotá. A crated textile spinner worth COP 500 million must be at a customer's…
- Strategy Twelve Miles South You are Tessa Granger, owner of Granger Hardware & Outdoor in Logan, Utah, the store your father opened twenty-six years ago. A regional big-box chain has…
- Finance The Twelve Percent You are Valeria Ortega, chief economist of Nexus Capital Advisors in Mexico City. A pension trust has just handed you 100 million dollars to spread across…
- Accounting The Twelve Percent Plant You are Inés Valcárcel, Group Tax Director of GAIBSA, a Madrid-based maker of precision components. Spain's tax agency has opened a transfer-pricing…
- Leadership & People Twelve Weeks to Recharge You are Grace Fenwick, head of Platform Engineering at Northgate Systems, an enterprise-software company in Reading, England. The board has given you twelve…
- Entrepreneurship Twelve Weeks, Sixty Thousand Euros You are Carla, 29, founder of Plato Justo — software for small restaurants to forecast inventory and reduce waste. Pre-seed of €60k. Co-founder Ander joins…
- Entrepreneurship Twenty-Five Days to the Board You are Elena Sadurní, founder and chief executive of Rutalia, a Madrid software company that optimises routes and vehicle loading for mid-sized logistics…
- Accounting Twenty-Four Million in December You are Annika Reuter, group financial controller of Rheinwerk Systeme AG, a listed maker of industrial-automation equipment based in Mannheim. A EUR 24…
- Entrepreneurship Twenty-One Days You are Camille Brun, founder of Reviva, a Grenoble workshop that repairs, certifies and resells small household appliances. Your lead investor's term sheet…
- Operations The Two Aluminium Quotes You are Valeria Quiroga, director of operations and supply chain at Nutrisur Envases Industriales, a flexible-packaging maker in Córdoba, Argentina. It is…
- Economics Two Columns, No Match You are Marisol Zegarra Fuentes, head of the Central Infrastructure Regulatory Agency (ARIC) in Lima. Four projects ask for S/ 5,100 million of public…
- Strategy Two Curves You are Mariana Setúbal-Vieira, 49, Digital Managing Director at Diário do Brasil, a 102-year-old São Paulo newspaper group. The board has given you 90 days…
- Finance Two Dossiers, One Rival You are Élodie Marchand, Group Head of M&A at Hexagone Matériaux, a Paris-listed coatings and materials group. A founder-owned Polish producer is for sale…
- Entrepreneurship Two Hats, One Mission You are Mateo Salcedo-Restrepo, 33, co-founder and CEO of Atrévete Financiero in Bogotá. You have three Series-A term sheets on the table. Each one assumes…
- Marketing Two Hundred and Eight Days You are Priya Raval, four days into the job of Commercial Director at Thornbury Industrial Supplies in Coventry, UK. Your three largest customers have just…
- Entrepreneurship Two Hundred Clinics You are Camila Restrepo-Cárdenas, 38, founder-CEO of Salud Cerca, a network of rural microclinics across Cauca, Valle del Cauca and Nariño. You opened the…
- Leadership & People The Two Memories You are Verónica Lozano-Pardo, 46, a senior partner at Cordillera Partners, a Bogotá-based management consultancy of 320 professionals — and the firm's…
- Economics Two Numbers, One Budget You are Mariana Quiroga, Director-General of the National Entrepreneurship & Innovation Office (ONEI) of the Republic of Aurelia. A presidential directive…
- Data & Technology Two Probes, No Map You are Dana Whitfield, managing partner of Atlas Advisory Partners, a strategy and compliance advisory firm in Philadelphia. Your new…
- Operations Two Quarters, Two Percent You are Lorena Bittencourt, 46, VP Operations at Esmaltec Sul, an enamelled-steel plant in Joinville, Brazil. Your largest customer has just sent you a…
- Decision & Risk Two Stories, Forty-Eight Hours You are Claire Nesbitt, director of the Energy Transition Practice at Marlowe & Crest, a Manchester consultancy. At 16:40 on Tuesday 6 October 2026 a…
- Strategy The Under-35 Problem You are Grace Halloran, chief executive of Brightwell Insurance, a British motor and home insurer that sells almost everything through brokers. An app that…
- Entrepreneurship The Underlined Sentence You are Priya Sandhu, 33, product co-founder of Tessellate Labs, a three-person start-up in Toronto. It is Tuesday 16 June 2026 and your advisory board has…
- Accounting The Unsigned Growth You are Katrin Bergmann, controller of the Mobility Drives division at Hellweg Antriebstechnik in Dortmund. The supervisory board wants an independent…
- Leadership & People Urgencia y Visión You are Andrés Quintela-Bosch, 51, newly appointed CEO of Engeforma SA, a mid-cap Brazilian engineering-services firm. Five weeks into your first hundred…
- Operations The Vendalia Letter You are Nubia Arbeláez Quintero, founder and manager of Confecciones Hilvarda, a 30-person garment workshop in Bogotá's Restrepo district. From January…
- Strategy Vietnam Cafetera You are Camila Restrepo-Aguinaga, 42, Director of International for Maquinaria Quindío, a Colombian coffee-equipment maker (USD 84M revenue, 11 export…
- Decision & Risk The Viral Tweet You are Esteban, 49, CEO of Mediterránea Hoteles — 24 properties along the Spanish Costa del Sol and Costa de la Luz. Wednesday morning, 7:18 AM. A tweet…
- Data & Technology Vitrina o Motor You are Sergio Berlanga-Treviño, CIO of Banco Anáhuac, a mid-size Mexican retail bank. The board has approved a three-year, MXN 1.4-billion…
- Leadership & People Voz Propia You are Daniela Esquivel-Larraín, 47, CEO of Mercados Coquimbo, a 220-store specialty grocer in Chile and Peru. Fourteen months before the PE sponsor exits…
- Leadership & People Vuelta a la Oficina You are Aleix Bertrán-Solà, 39, Head of People at Verdiform, a Barcelona-based vertical-SaaS company that builds CSRD and IFRS S2 reporting tooling for…
- Operations The Waiting Room You are Isabel Pinzón-Vélez, 41, Operations Director at Imágenes del Pacífico, a diagnostic-imaging network in Cali. Patients wait weeks for an appointment…
- Operations The Water You Promise You are Luz Marina Becerra Sanabria, manager of the public-utility company of San Joaquín del Río, a town of 9,200 people in Boyacá, Colombia. The…
- Finance We Close on Friday You are Marta Ibarra, head of operations at a Madrid logistics group. A former colleague is asking you for €50,000 to close his company's round on Friday…
- Decision & Risk The Weak Signal You are Ricardo Alves, Head of Strategic Foresight at Costa Verde Industries. Read the signals wrong and you either bet the firm on a mirage or get…
- Leadership & People The Week-Four Silence You are Camille Rousseau, Programme Director at Méridian Learning Studio, the course-design unit of a private business school on the French Riviera. The…
- Strategy What Crosses the Border You are Sanne Verhoeven, director of strategy at Maasvliet Mobility Systems in Rotterdam. Your three largest customers want 8% to 12% off in 120 days, your…
- Marketing What Do We Do with the Offer? You're the Revenue Manager at Hotel Turiscool (200 rooms). It's Thursday and you're looking at next Sunday: you're at 70% occupancy, with an ADR of €150…
- Strategy What Is Broken? You are Élise Vasseur, founder and CEO of Atelier Lumière, a print house in Lille. The bank has just cut your overdraft, and the board has given you four…
- Strategy What Kind of Turn? You are Naomi Okafor, three weeks into the job as chief executive of Meridian Freight & Fulfilment, a listed logistics company in Coventry. Your two largest…
- Finance What the Corpus Can Pay You are Padre Andrés Quesada-Marenco, Vicar General for Administrative Affairs of the Arquidiócesis de San Joaquín and, in all but title, its chief…
- Sustainability What the Farms Can Prove You are Aoife Ní Riain, marketing director of Cláirseach Dairy, an Irish dairy co-operative. Its largest customer has just written that from 2028 it will…
- Decision & Risk What the Line Says You are Matías Arrieta-Solano, a quantitative analyst at Helio Verde Beverages. The CFO wants a new sales forecast for Helio Cola before February 5, built…
- Decision & Risk What the Road Will Cost You are Laura Camacho Beltrán, a senior analyst in the Evaluation Unit of Colombia's Ministry of Finance in Bogotá. On Friday 6 February 2026 you must sign…
- Strategy What the Sensors Know You are Élodie Vasseur, Chief Strategy Officer of Veridian Systems, an industrial sensor maker in Lyon. A German rival has just unveiled at Hannover a…
- Strategy What the Shop Is Worth You are Elena Zúñiga Bardales, chief executive of Andicorp Manufactura, a Peruvian appliance maker with plants in Lurín and Arequipa. The board wants S/ 47…
- Accounting What the Statements Say You are Carlos Alberto Mendoza, a public accountant and independent consultant in Bogotá. It is nine in the evening on 22 July 2025, your 2024 income tax…
- Negotiation What Voltaic Really Wants You are Kavita Rao, strategy director of Sundara Mobility in Bengaluru. A German battery maker has signed a term sheet for a joint venture that would give…
- Leadership & People What Walked Out the Door You are Itziar Elorriaga, head of strategy at Sendoa Systems in Bilbao, seven weeks into the first firm-wide role of your career. The board has given you…
- Strategy What We Always Gave You are Lucía Recuero, the first executive director of the Recuero Foundation in Spain's Corredor del Henares. Tomorrow, Tuesday 15 December 2026, the board…
- Economics When the Bloc Breaks You are head of European strategy at a manufacturer headquartered in Madrid. The single market lets you specialize: one factory serves the whole bloc…
- Finance When the Curve Bent You are Marta Oderzo, head of portfolio management at Banca Aurelia in Turin. Overnight, a hot inflation print pushed two-year yields up 90 basis points and…
- Marketing When to Pivot You're head of product at a technology company in Bogotá. Your new product isn't taking off: the market isn't responding the way you expected. In the room…
- Leadership & People Where the Energy Goes You are Matthias Kobler, five weeks into running Robotics & Automation, the 180-person unit of Helvetia Präzision AG in Winterthur. A pulse survey and the…
- Marketing Where the Funnel Leaks You are Sylvie Marchand, eleven days into the job as marketing director of Northbridge Systems, a software company in Mississauga, Canada. The board has…
- Strategy Where the Giant Bites You are Ratna Halim, chief executive of Sari Wangi Nusantara, the Surabaya soap and detergent maker your grandfather founded in 1989. A global giant has…
- Leadership & People Where the Money Lands You are Niamh Devlin, Group People Director of Liffey Connect Group in Dublin. Your largest client has just put its account on service watch, the board has…
- Finance Where the Number Starts You are Sabine Hartwig, chief financial officer of Rheinwerk Automation AG, a Frankfurt-listed automation group. Your chief executive wants Voltura Robotics…
- Strategy Where the Rescue Starts You are Carlos Treviño Montemayor, the new general manager of the Hotel Gran Palacio Regio, a five-star business hotel in Monterrey. It is Monday 13 January…
- Sustainability Where the Value Leaks You are Sabine Herrmann, 45, newly appointed Sustainability Lead at Helvar Werkzeuge, a 55-year-old Stuttgart maker of professional power tools. The owners…
- Strategy Where the Value Went You are Ines Brenner, head of Vossberg Mess- und Regeltechnik, a EUR 720 million industrial-sensor maker in Stuttgart. Your largest customer of nineteen…
- Strategy Which Gap First? You are Camille Vasseur, Chief Technology Officer of Aurelis Mobility Systems in Grenoble. The board has given you €220 million over three years to reshape…
- Data & Technology Who Can We Save? You are Camila Estévez-Pardo, 34, Head of Growth Analytics at Canasta, a Bogotá online-grocery subscription. Your data-science team just delivered a…
- Ethics & Governance Who Convenes the Table You are Esperanza Quiroga-Tapia, 41, Director of Community Affairs at Bauxia Andes Resources in Lima. At dawn on 29 April 2026 a federation of 23 Andean…
- Ethics & Governance Who Is at the Gate? You are Ines Waldner, chief strategy officer of Helvetia Nutrition, a Swiss food group whose infant-formula line is valued at CHF 1.1 billion. An NGO…
- Decision & Risk Who Is in the Room? You are Gabriela Mejía, general manager of Financiera del Norte, a microfinance lender in San Pedro Sula, Honduras. At six this evening a ransomware attack…
- Leadership & People Who Leads Radiology You are Priya Nair, Chief People Officer at Helvenor Health Group. Your pick sets performance and credibility for a 400-clinician division.
- Strategy Who Owns the Energy Brain You are Nadja Brunner, Head of Strategy at Helvetia Climatec, a Swiss maker of premium boilers and heat pumps. A global technology platform has just…
- Economics Who Pays for the Court? You are Lucía Serrano Vidal, chair of the residents' council of Las Acacias, a block of 38 households. Tonight, Tuesday April 14, the council must decide…
- Marketing Who Pays €42? You are Meike Brandt, Head of Pricing at Brücke Mobility in Düsseldorf. A leaked pricing pilot has put the company in the headlines, and the board has given…
- Finance Who Prismview Looks Like You are Laura Kessler-Obi, head of technology equity capital markets at the bank leading the initial public offering of Prismview Analytics. It is Monday 2…
- Sustainability Whose 52? You are Marisol Colop, chief executive of Clínicas Raíz, a for-profit primary-care company in Guatemala's western highlands. Your anchor impact investor has…
- Economics Whose Gain Counts? You are Inés Arregui-Holm, rapporteur of the Costarian Parliament's working session on migration policy. On the table is a proposal to admit 50,000 more…
- Leadership & People Whose Grade Is It? You are Dr Refilwe Mahlangu, MBA programme director at Highveld School of Business in Pretoria. External moderators have just flagged the programme's…
- Decision & Risk Whose Range Is It? You are Marcela Irías, chief financial officer of Hidroeléctrica Montecierzo, a 15 MW hydroelectric project in western Honduras. A pension fund holding 30%…
- Finance Why 7.2 Times? You are Hélène Bastide, chief financial officer of Lumiform S.A., a Lyon maker of specialty materials listed on Euronext Paris. An institutional fund has…
- Leadership & People Why They Are Leaving You are Imogen Farrar, Group People Director of Halden & Crew Engineering in Leeds, five weeks after a merger you announced as one of equals. Senior…
- Economics Will the Deal Close? You're the head of corporate development at a company in Madrid, and you have a merger in sight that fits like a glove: the target is exactly the competitor…
- Ethics & Governance The Wrong Metric You are Lucía Aramburu-Salazar, 52, Chair of the Compensation Committee at Energías Tucanes. The CEO's five-year LTIP comes to the board for approval…
- Strategy Year One You are Joan, 51, CEO of Mobler Empordà, a 70-year-old Catalan furniture group. You took the job six months ago with a board mandate to turn the company…
- Strategy The €220 Million Question You are Marta Coutinho, newly appointed CEO of Atlântico Distribuição, Portugal's third-largest grocer. At your first board meeting the Chair tabled €220…
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Everything happening in the room, on one screen
A console to run the session and a clean view to project.
Session console
You open, reveal and close each vote, and see live who has already sent their decision.
Projector view
Percentages and anonymous quotes, never names. The distribution only appears when you press Show.
Who changed their mind
Compare each student's first and second vote to open the debate where the class moved most.
Everything exportable
Download every decision and every justification from both votes as CSV.
The argument is scored, not the option
A case has no single right answer. The default rubric scores how each student argues, out of four points per criterion.
Says which option it chooses and why, from the first sentence.
Grounded in concrete figures and facts from the case, not generalities.
Acknowledges what its option gives up and how it would mitigate the risks.
Explains why it rules out at least one other option.
Considers who the decision affects and what it would take to carry it out.
Copy it and adapt it, or build your own.
Analyse arguments
In about half a minute it groups each option's justifications into their main arguments, with quotes from your students, and points out what almost nobody mentioned.
You have the last word: you review and correct any score before it goes into the grades.
Upload your case and turn it into an interactive one
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Upload the document
PDF, Word or plain text, up to 10 MB.
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Choose objectives and dilemma
You get proposals for learning objectives and for the decision the case can turn on.
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Get a draft
Sections, key figures, options with their consequences, a calculator if the case calls for one, and illustrations.
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Edit it block by block
Change the text, the data or the formulas in a visual editor, without touching code.
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Publish it
Just for you, or for the instructors of your institution.
Every draft is validated before it is saved, and nothing is published until you publish it.
Ready for your institution
Cases ready for class
Start with the Eureka case catalogue, in Spanish and English.
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Students sign in with their account: class roster, Google or LTI from your LMS. No roster? Share the pre-registration link before class.
Isolated by design
Each case runs apart from the rest of the platform, and what a student writes is seen only by you.
What instructors ask first
Try Eureka Case with your next class
Tell us your course and the group size, and we will show you a full session with a case from the catalogue or with yours.
A case is discussed better when every student has committed
A written decision before the debate changes the conversation.
