You are Ricardo Salgado, Executive Director of Executive Education at Atlantica Business School. A misjudged portfolio leaves the region's firms, and your school, unprepared for a rapidly changing economy.
Atlantica serves a regional economy shifting fast from traditional industry toward digital services, green energy, and export-led growth. Local firms, many mid-sized and family-owned, tell Atlantica their managers lack the capabilities to compete internationally and adopt new technology. Atlantica's exec-ed portfolio still leans on classic finance and general-management courses that sell but no longer match where the economy is heading. The rector wants revenue growth and regional impact; sponsoring companies want capability that lifts their competitiveness now. Everyone agrees the region is changing, but not on how boldly the portfolio should change with it.