You are Ana Kovac, Director of Transformation at Velmar Industries. The board expects credible decarbonization and a workforce ready to deliver it.
Velmar faces new client and regulatory pressure to cut emissions and report on sustainability, while a digital push automates parts of production. Leadership wants a sustainability strategy that is more than a report: it must change what people do daily. But the workforce is aging, skills for green and digital processes are scarce, and middle managers see sustainability as compliance paperwork bolted onto their real jobs. HR runs traditional training with little link to strategy, and past change programs stalled once the launch buzz faded.
You decide how to launch a sustainability strategy that also transforms how the workforce operates.