You are Michael Traynor, Associate Dean of Executive Education at Hollis State Business School. This expansion could define the school's global brand or drain its reserves.
Hollis State's Mini-MBA and open executive programs sell strongly at home, and the provost wants an international footprint in Singapore and mainland China to lift the brand and diversify revenue. A local partner in Singapore offers fast market entry and recruitment reach; a separate broker in China promises volume but hazier control over quality and compliance. Faculty willing to fly and teach abroad are scarce, and the school has little experience adapting its content to different regulatory and cultural expectations.
You decide how a business school should expand its executive programs into Asian markets under partner and quality pressure.
The decision
How should Hollis State expand its executive programs internationally?
A · Enter both markets fast
B · Staged entry with a proven anchor
C · Delay and study the market
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