Eureka Case 25 min Strategy

The Morning After Lumea

You are Sabine Achermann, 51, chief executive of Helvetia Instruments AG in Zürich. Overnight, a venture-backed challenger has taken one of your oldest pharmaceutical accounts. The board is giving you CHF 300 million and ninety days, and the first thing it wants is your reading of where Helvetia stands.

The situation

Helvetia makes high-precision laboratory and diagnostic instruments that pharmaceutical and clinical labs around the world treat as the standard. It earns CHF 1.9 billion of revenue at an 18% operating margin, about CHF 342 million a year, and employs 4,600 people in Switzerland, Germany and Singapore. Behind it sit a large installed base and the service contracts that come with it. The hardware business has grown at 2% a year for several years.

On Monday 20 January 2026, Lumea went live with a cloud-native diagnostic platform and, before the week was out, had won a pharmaceutical customer that had bought from Helvetia for a decade. Its pitch was not instruments but subscription data services. The market Lumea plays in, connected instruments and AI-driven analytics, is growing more than 30% a year. In Helvetia's own accounts it is still 3.8% of revenue.

The board has fixed a pool of CHF 300 million over three years and wants, within ninety days, a capital plan and a readiness score it can track. Eighteen months after that it wants to see the revenue mix moving; if it is not, it will consider new management or selling the franchise while it still commands a premium. Your reputation and your incentive plan rest on the operating discipline that made Helvetia the most profitable name in its category, and the hardware organisation is in no hurry to hear that the model is changing.

Your job in this case: compare the two curves (their size, their pace and what the money can buy) and write the first line of the diagnosis: how close the new curve is to overtaking the old one. Everything the board asks of you afterwards will be built on that line.

The decision

How close is the new software-and-analytics curve to overtaking Helvetia's hardware core?

  • A · Distant: years away, if it comes at all
  • B · Approaching: a real window is opening now
  • C · Already passed: Lumea got there first

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