You are Marcus Bell, the first supply-chain vice-president Ridgeline has ever had. You are six weeks in. The board created the role because logistics cost rose 340 basis points in three years and nobody can explain why.
You have three distribution centres — Memphis, Reno and Allentown — built in three different decades under three different directors, running three warehouse management systems that do not talk to each other. The board has approved $40 million across three years and wants measurable improvement inside twelve.
You decide in what order to transform a distribution network when the board funds one thing at a time.
The decision
How should Marcus sequence the $40 million?
A — Automate Memphis first
B — Data and process first, with one visible win
C — Consolidate into a single centre
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