Eureka Case 25 min Undergrad

Skills On Demand

You are Camila Restrepo, Director of Executive Education at Andina Business School. Corporate relevance and international growth of your portfolio depend on this call.

Andina's executive education arm relies on open-enrollment leadership seminars, but corporate clients increasingly want programs tailored to specific, fast-changing skills: data analytics, supply-chain resilience, digital transformation. Regional firms and multinationals also ask for content that travels across borders and languages, while global online providers court the same buyers with just-in-time courses. Andina's faculty are strong in traditional management theory but thin in emerging technical domains, and program design is slow, running on annual catalog cycles rather than responding to live employer demand.

You decide how to redesign executive education around employer skill needs and international reach.

The decision

How should Andina redesign its executive education strategy?

  • A - Expand the open-enrollment catalog
  • B - Build demand-driven custom capability
  • C - License external online content

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