Eureka Case 30 min Undergrad

The Long Table

You are Andrés Mejía-Valencia, 48, General Manager of Vidriera del Cauca S.A., a container-glass plant in Yumbo (Valle del Cauca), Colombia. Tomorrow at 08:00 you sit down at the long table with the 9-person Sintravidricol negotiation committee for the 2026 *convención colectiva* — your fourth in fifteen years and the first since the post-pandemic margin compression.

The situation

Vidriera del Cauca employs 612 staff, of whom 484 are in the bargaining unit. The plant runs two furnaces 24/7 producing flint and amber container glass for Bavaria, Postobón, and a growing private-label segment. EBITDA margin compressed from 16% (2019) to 9.4% (2025), driven by natural-gas pricing volatility and Tetra-Pak share gains in juice and dairy. Three years of wage moves below cumulative inflation have built real frustration on the floor.

Sintravidricol filed its *pliego de peticiones* eleven days ago with 23 demands across seven issue categories. The legal *etapa de arreglo directo* is 20 days, extendable by 20 more by mutual agreement. After that, the unit can vote to strike — and in glass, a furnace cold-shutdown is a structural event (€4.8M+ to restart). The settlement you sign tomorrow lives for four years; the cost of getting the package wrong compounds quarterly.

Your job in this case: work the 7-issue × 3-package tradeoff grid in Section 2 to understand where the firm and the union actually disagree. Model the package economics in Section 3. Pick the package you'll walk into the room with. Your CFO has set a 9.1% NPV ceiling on the cumulative wage cost. Your VP of HR has set a "no strike" personal preference. The union's *tesorero*, your former classmate at Univalle, has hinted at where the give-zone might be.

The decision

What package do you walk in with tomorrow?

  • A · Conservative anchor (firm-first)
  • B · Middle package (durable settlement)
  • C · Generous wage + structural protection (union-first)

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