Eureka Case 30 min Undergrad

Noventa Días

You are Beatriz Salomão-Pereira, 44, Chief Clinical Officer at MedSeguro, a São Paulo–listed digital-health platform. Ninety days ago MedSeguro closed the USD 78M acquisition of Diagnostia, a Bogotá-based clinical-AI startup. You inherit the integration. The cultures are not the same. The clock is the next 90 days.

The two firms

MedSeguro: 11-year-old, B3-listed, 1,200 employees, R$ 940M revenue. Regulated payor-and-provider integration platform. Brazilian operational discipline; OKR-cadenced; ISO-27001 / LGPD-compliant; weekly steering committees and a CFO who measures everything. The acquisition rationale was clinical-AI capability: MedSeguro's payor channel + Diagnostia's diagnostic models = a faster-time-to-prior-authorisation product that no Brazilian competitor has.

Diagnostia: 5-year-old, 86 employees, USD 14M ARR. Spanish-speaking, Bogotá-based, three founders (two PhDs from Universidad de los Andes, one ex-Cleveland Clinic). Hacker culture, low-process, weekly hack-Friday, no formal performance reviews. Two of the three founders are now MedSeguro VPs (2-year retention package); the third (CTO Andrés Marín) has begun discussing a Sand Hill role for his post-vest exit. 14 of Diagnostia's engineers have already received "we miss you, come back" notes from former YC-batch peers.

Your job in this case: read where the two cultures stand at Day 90, pick the integration pace and shape, and commit to the integration design CEO Rafael Coutinho needs signed by Day 100. Three integration paths are on the table.

The decision

Which integration path do you sign on Day 100?

  • A · Full absorption (Daimler-Chrysler model)
  • B · Preserve-as-subsidiary (Disney-Pixar model)
  • C · Federated integration (asymmetric by dimension)

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