You are Daniel Okonkwo, Chief Executive Education Officer at Northlake Business Academy. This account defines your custom-programmes strategy for the next three years.
A Fortune 200 manufacturer wants to build 300 senior leaders over three years around a transformation agenda. Northlake's reputation rests on intensive multi-day campus residencies that build cohesion and behavior change. But the client's leaders are globally dispersed, travel budgets are under scrutiny, and the CHRO is skeptical that week-long residencies scale or survive a downturn. A digital-first rival has pitched a modular hybrid at a lower per-leader cost.
You decide whether to anchor a flagship custom account on an immersive residency or a flexible hybrid format.