You are Joan, 51, CEO of Mobler Empordà, a 70-year-old Catalan furniture group. You took the job six months ago with a board mandate to turn the company around. The honeymoon is over. You have 90 days to commit to year-1 actions.
The situation
Mobler Empordà makes mid-market furniture — wholesale to interior-design retailers and own-brand sales through 11 own-brand stores in Catalunya, Aragón, and Valencia. 480 employees. €145M revenue last year, down from €178M three years ago. Losses three years running: −€2.1M, −€4.8M, −€6.4M.
Six months in, you've completed the diagnosis. Three stores are structurally money-losing. One of your two production facilities runs at 58% utilization — break-even is 72%. Working capital is consuming €1.6M/month. The board approved a €12M revolving credit facility but wants a clear year-1 action plan before drawing on it. Two members of your senior team have already left.